The best thing to happen to Drake this month may have been an Apple advertisement that he wasn't even in.
Sales of Drake and Future's song "Jumpman" shot up 431 percent worldwide on iTunes after Apple started airing an ad featuring Taylor Swift working out to the track, Adweek reported on Tuesday.
It shows that a catchy track in an Apple ad can still push digital sales, even though the company is now focusing on its streaming music service. The ad was promoting one of Apple's curated "gymflow" playlists, which has seen a 325 percent increase in plays, Apple Music head of content Larry Jackson told Adweek.
The Taylor Swift ad was produced by Apple without an ad agency. Apple has been building an "in-house advertising shop" for at least the past two years. According to Jackson, Swift is going to appear in future Apple Music ads going forward.
See photos of Taylor Swift through the years:
Taylor Swift through the years
Taylor Swift's Apple ad skyrocketed Drake's music sales 431 percent
LOS ANGELES, CA - FEBRUARY 15: Recording artist Taylor Swift attends The 58th GRAMMY Awards at Staples Center on February 15, 2016 in Los Angeles, California. (Photo by Steve Granitz/WireImage)
SYDNEY, AUSTRALIA - NOVEMBER 28: Taylor Swift performs during her '1989' World Tour at ANZ Stadium on November 28, 2015 in Sydney, Australia. (Photo by Don Arnold/WireImage)
Taylor Swift at the Curb Event Center at Belmont University in Nashville, Tennessee (Photo by John Shearer/WireImage)
NASHVILLE, TN - NOVEMBER 06: Singer Taylor Swift attends the 40th Annual CMA Awards at the Gaylord Entertainment Center November 6, 2006 in Nashville, Tennessee. (Photo by Scott Gries/Getty Images)
NASHVILLE, TN - APRIL 16: Singer Taylor Swift accepts the award for 'Breakthrough Video of the Year' for the song 'Tim McGraw' onstage at the 2007 CMT Music Awards at the Curb Event Center at Belmont University April 16, 2007 in Nashville, Tennessee. (Photo by Peter Kramer/Getty Images)
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During Steve Jobs' tenure as Apple CEO, the company was notorious for making indie songs famous by putting them in the background of its iconic iPod ads. Musicians that Apple gave a leg up to include Will.I.am in 2004, who's now working with Apple on its first TV show.
In fact, to celebrate Apple's 40th anniversary, the company produced a playlist with 40 different songs that had soundracked Apple advertisements. If you've got Apple Music, you can listen to it here.