The best thing to happen to Drake this month may have been an Apple advertisement that he wasn't even in.
Sales of Drake and Future's song "Jumpman" shot up 431 percent worldwide on iTunes after Apple started airing an ad featuring Taylor Swift working out to the track, Adweek reported on Tuesday.
It shows that a catchy track in an Apple ad can still push digital sales, even though the company is now focusing on its streaming music service. The ad was promoting one of Apple's curated "gymflow" playlists, which has seen a 325 percent increase in plays, Apple Music head of content Larry Jackson told Adweek.
The Taylor Swift ad was produced by Apple without an ad agency. Apple has been building an "in-house advertising shop" for at least the past two years. According to Jackson, Swift is going to appear in future Apple Music ads going forward.
See photos of Taylor Swift through the years:
Taylor Swift through the years
Taylor Swift's Apple ad skyrocketed Drake's music sales 431 percent
Taylor Swift (Photo by Frank Mullen/WireImage)
LAS VEGAS - MAY 23: Country singer Taylor Swift arrives at the 41st Annual Academy Of Country Music Awards held at the MGM Grand Garden Arena on May 23, 2006 in Las Vegas, Nevada. (Photo by Michael Buckner/Getty Images)
Taylor Swift accepts Breathrough Video of the Year award for 'Tim McGraw' (Photo by Kevin Mazur/WireImage)
LAS VEGAS - MAY 14: Music artist Taylor Swift performs during the Academy of Country Music New Artists' Party for a Cause show at the MGM Grand Conference Center May 14, 2007 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images)
NASHVILLE, TN - NOVEMBER 07: (LtoR) Singer/songwriters Taylor Swift, Brad Paisley and Kellie Pickler perform on stage at the 41st Annual CMA Awards at the Sommet Center on November 7, 2007 in Nashville TN. (Photo by Rick Diamond/WireImage)
ï¿½2009 RAMEY PHOTO LOS ANGELES, 7/30/09 TAYLOR SWIFT, TAYLOR LAUTNER, EMMA ROBERTS AND HER BOYFRIEND, FILMING VALENTINE'S DAY' IN LA. GV (Photo by Philip Ramey/Corbis via Getty Images)
CHELMSFORD, UNITED KINGDOM - AUGUST 22: Taylor Swift performs on the main stage on day 1 of the V Festival on August 22, 2009 at Hylands Park in Chelmsford, England. (Photo by Samir Hussein/Getty Images)
LAS VEGAS, NV - APRIL 03: Singer\songwriter Taylor Swift arrives at the 46th Annual Academy Of Country Music Awards RAM Red Carpet held at the MGM Grand Garden Arena on April 3, 2011 in Las Vegas, Nevada. (Photo by Christopher Polk/ACMA2011/Getty Images for ACM)
FRANKFURT AM MAIN, GERMANY - NOVEMBER 11: Taylor Swift performs onstage during the MTV EMA's 2012 at Festhalle Frankfurt on November 11, 2012 in Frankfurt am Main, Germany. (Photo by Andreas Rentz/Getty Images for MTV)
LOS ANGELES, CA - FEBRUARY 10: Taylor Swift attends The 55th Annual GRAMMY Awards - press room held at Staples Center on February 10, 2013 in Los Angeles, California. (Photo by Michael Tran/FilmMagic)
NASHVILLE, TN - OCTOBER 12: Singer Taylor Swift officially opens the Taylor Swift Education Center at the Country Music Hall of Fame and Museum on October 12, 2013 in Nashville, Tennessee. Seven-time GRAMMY winner Swift's $4 million gift to endow the center is the largest individual artist gift in the Hall of Fame's history. (Photo by Royce DeGrie/TAS/Getty Images for TAS)
NEW YORK, NY - APRIL 12: Taylor Swift is seen on April 12, 2014 in New York City. (Photo by David Krieger/Bauer-Griffin/GC Images)
NEW YORK - OCTOBER 28: Taylor Swift performs on the Late Show With David Letterman, October 28, 2014. (Photo by John Paul Filo/CBS via Getty Images)
NEW YORK, NY - DECEMBER 31: Taylor Swift performs onstage during Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2015 on December 31, 2014 in New York City. (Photo by Mike Coppola/DCNYRE2015/Getty Images for dcp)
LAS VEGAS, NV - MAY 17: Musician Taylor Swift poses in the press room with her eight Billboard Music Awards; Swift won Top Artist, Top Female Artist, Top Billboard 200 Artist, Top Billboard 200 Album for '1989,' Top Hot 100 Artist, Top Digital Songs Artist, Top Streaming Song (Video) for 'Shake It Off,' and Billboard Chart Achievement Award during the 2015 Billboard Music Awards at MGM Grand Garden Arena on May 17, 2015 in Las Vegas, Nevada. (Photo by Jason Merritt/Getty Images)
SHANGHAI, CHINA - NOVEMBER 10: Taylor Swift performs on stage during 'The 1989 World Tour' at the Mercedes-Benz arena on November 10, 2015 in Shanghai, China.
PHOTOGRAPH BY Feature China / Barcroft Media
UK Office, London.
T +44 845 370 2233
USA Office, New York City.
T +1 212 796 2458
Indian Office, Delhi.
T +91 11 4053 2429
W www.barcroftindia.com (Photo credit should read Feature China / Barcroft Media / Barcroft Media via Getty Images)
INGLEWOOD, CALIFORNIA - APRIL 03: Taylor Swift arrives at the iHeartRadio Music Awards on April 3, 2016 in Inglewood, California. (Photo by Steve Granitz/WireImage)
HOUSTON, TX - FEBRUARY 04: Musician Taylor Swift performs onstage during the 2017 DIRECTV NOW Super Saturday Night Concert at Club Nomadic on February 4, 2017 in Houston, Texas. (Photo by Larry Busacca/Getty Images for DIRECTV)
Discover More Like This
BACK TO SLIDE
During Steve Jobs' tenure as Apple CEO, the company was notorious for making indie songs famous by putting them in the background of its iconic iPod ads. Musicians that Apple gave a leg up to include Will.I.am in 2004, who's now working with Apple on its first TV show.
In fact, to celebrate Apple's 40th anniversary, the company produced a playlist with 40 different songs that had soundracked Apple advertisements. If you've got Apple Music, you can listen to it here.