People are furious at actress Emma Watson after an ad from years ago went viral

Emma Watson And Lancome Release In Love Makeup Ads

People are furious at feminist icon, United Nations ambassador, and Hollywood star Emma Watson for an old Lancome ad.

In 2013, she was featured in an ad for Lancome's Blanc Expert — a skin lightening product, People notes. (The Independent claims this ad is from 2011).

The product has been met with contention after an essay appeared on Gal-Dem, criticizing Watson's supposed hypocrisy, since the product allegedly perpetuates that "whiteness" is ideal.

"Do an image search of ad campaigns and you'll quickly out find how widespread this practice of equating facial perfection to 'whiteness' is," Naomi Mabita wrote in the essay. "Emma Watson, forever paraded in the media as a white feminist icon, is the face of Lancôme's 'Blanc Expert' (Expert White) which contains disruptive ingredients intended to whiten the skin."

Lancome's Malaysian websitecalls the product the "No. 1 whitening brand in Asia."

According to a separate screen shot of the product, it "[washes] off dead skin cells" with melanin.

Some people on Twitter were furious — even if Watson's ad was from years ago.

The ad also prompted a full-on attack in The Daily Mail.

Watson's representative defended the actress.

"Many artists often have limited control of how their image is used once an endorsement contract is signed," he said, adding that, "I cannot comment on my client's previous contractual arrangements with Lancome. However my client no longer participates in advertising beauty products, which do not always reflect the diverse beauty of all women."

Additionally, People pointed out that she has not been associated with Lancome since 2013.

Watson, who famously starred as Hermione Granger in the "Harry Potter" films, has become known as a feminist advocate with her He For She program.

See Emma Watson's best style moments of 2015:

Emma Watson year of style 2015
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People are furious at actress Emma Watson after an ad from years ago went viral

January 2015

Watson bundled up in Lond, wearing a parka, ripped jeans and hightop sneakers.

Photo by Crowder/Legge/GC Images

April 2015

The actress attended the TIME 100 Gala wearing a unique black and charcoal grey Dior ensemble and Eve Fehren jewelry. She carried a Rauwolf clutch.

Photo by Gary Gershoff/WireImage

April 2015

Watson was spotted at ALX wearing a navy blue and white striped sweater, black trousers and black ankle-strap flats.

Photo by Chinchilla/Bauer-Griffin/GC Images

April 2015

Watson was seen again at LAX in APril, this time wearing an oversized black sweater over a collared shirt with black and white striped trousers and white sneakers.

Photo by Chinchilla/Bauer-Griffin/GC Images

July 2015

The actress was spotted while shopping in London, wearing a black mock turtleneck sweater, black athletic pants and brown flat sandals.

Photo by Crowder/Legge/GC Images

August 2015

The actress attended the 'Regression' photocall in Madrid, wearing Christopher Kane and custom black Paul Andrew 'Watson' pumps.

Photo by Europa Press/Europa Press via Getty Images

September 2015

Watson clearly has great airport style, spotted at LAX wearing black jeans, black ankle boots, a charcoal grey T-shirt and a leather jacket.

Photo by GVK/Bauer-Griffin/GC Images

October 2015

Backstage at 'Hamilton' in New York City, Watson joked around with actor Andrew Rannells, wearing a chic oversized charcoal grey coat.

Photo by Jenny Anderson/Getty Images

November 2015

Watson continued to rock her favorite all-black look in November in London, sporting black leggings, black Doc Martens and an oversized black knit sweater.

Photo by Crowder/Legge/GC Images

December 2015

Watson arrived at a screening for the documentary 'The True Cost' in London wearing a wool camel coat, all-black belted ensemble and pointy-toed, ankle-strap shoes.

Photo by Neil Mockford/Alex Huckle/GC Images


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