Coke swaps in song lyrics for names in new 'Share a Coke' campaign

Coke's Personalized Bottle Campaign Prompts Backlash

What happens when you combine your favorite drink with your favorite song? You get Coke's genius new marketing campaign.

Coca-Cola is launching a new multi-platform campaign in the US called 'Share a Coke and a Song.' The activation will roll out in mid-April, covering Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life bottles and cans.


Via Coca-Cola

The coke cans will feature lyrics from more than 70 popular songs, including favorite phrases "Lean on me," "We are the champions" and "All I do is win." A complete list of artists and lyrics will be available at ShareaCoke.com beginning April 18.

See photos of the new bottles:

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Coke's wildly successful 'Share a Coke' campaign drove their declining sales back up in 2014-2015, and is celebrated as one of the best-performing campaigns in the company's history. The brand's now taking this model a step further -- and adding catchy song lyrics into the mix.

"We wanted to use the lyrics that connect people, and create those moments of sharing," Joe Belliotti, Coke's global head of music, told Billboard. "This was not about finding the most popular songs of today. This was about finding lyrics that can help you connect with someone. Because at the end of the day music and the lyrics in songs help you express what you sometimes aren't able to put into words yourself."

The idea behind the activation is a highly shareable product that connects consumers, artists, music platforms, and brands.

About the 'Share a Coke' campaign, Coca-Cola exec Racquel Harris Mason said "We've seen incredible enthusiasm from consumers who love the campaign's personal touch, and we wanted to push ourselves to innovate and provide our fans with new experiences. Evolving the program to focus on lyrics creates an amazing opportunity for people to share special moments, sentiments and a Coca-Cola with people they care about."

Look out for the new labels mid-April, and prepare yourself for a summer of these catchy song lyrics stuck in your head.

RELATED: View photos of Coca-Cola through the years

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Coca-Cola through the years, Coke soda
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Coke swaps in song lyrics for names in new 'Share a Coke' campaign
UNITED STATES - CIRCA 1950s: Teenaged girl with bottle of Coca-Cola. (Photo by George Marks/Retrofile/Getty Images)
(GERMANY OUT) *23.03.1912-16.06.1977+Physiker, Raketenforscher, D/USA- Porträt mit Coca-Cola-Flasche- 1963 (Photo by ullstein bild/ullstein bild via Getty Images)
FRANCE - MAY 01: Centenary of Coca-Cola In France In May, 1986. (Photo by Didier CONTANT/Gamma-Rapho via Getty Images)
BOHOL, PHILIPPINES - 1988/01/01: A lemur clings to a coke bottle. . (Photo by Roland Neveu/LightRocket via Getty Images)
Bottles of Coca-Cola, Tab, and Sprite on the shelf of a grocery store in New York City, USA, September 1988. (Photo by Barbara Alper/Getty Images)
SAN FRANCISCO - JANUARY 16: Bottles of Coca-Cola are seen on the shelf at Tower Market January 16, 2004 in San Francisco, California. Coca-Cola is being investigated by U.S. regulators over allegations raised by a former employee that it had inflated its earnings. (Photo by Justin Sullivan/Getty Images)
SAN FRANCISCO - JANUARY 16: Cans of Coca-Cola are seen on the shelf at Tower Market January 16, 2004 in San Francisco, California. Coca-Cola is being investigated by U.S. regulators over allegations raised by a former employee that it had inflated its earnings. (Photo by Justin Sullivan/Getty Images)
UNITED STATES - OCTOBER 20: Bottles of Coca-Cola and Diet Coke are displayed on a shelf in an Associated Supermarket in New York Thursday, October 20, 2005. Coca-Cola Co. said third-quarter profit surged 37 percent, the biggest gain in more than a year, as sales rebounded in the U.S. and demand for Powerade sports (Photo by Ramin Talaie/Bloomberg via Getty Images)
PARK RIDGE, IL - NOVEMBER 07: 2-Liter bottles of Vanilla Coke as seen in a grocery store November 7, 2005 in Park Ridge, Illinois. Atlanta-based Coca-Cola Co. has said it plans to discontinue its Vanilla Coke in the US by the end of the year. (Photo by Tim Boyle/Getty Images)
NEW YORK - FEBRUARY 19: A general view of the new aluminum Coca-Cola bottle at Mercedes Benz Fashion Week Fall 2009 Collections at Bryant Park on February 19, 2009 in New York City (Photo by Donald Bowers/Getty Images for The Coca Cola Company)
Bottles of Coca-Cola Co.'s Coke brand soda sit on a shelf behind the bar at Smith & Wollensky in New York, U.S., on Monday, Feb. 22, 2010. Coca-Cola Co., the world's biggest soda maker, agreed to buy the North American operations of bottler Coca-Cola Enterprises Inc., more than six months after PepsiCo Inc. moved to bring its bottlers in-house to cut costs. Photographer: Daniel Acker/Bloomberg via Getty Images
LONDON, ENGLAND - MARCH 19: Rita Ora attends photocall to celebrates 100 years of the Coca-Cola Contour Bottle at the Coca-Cola Contour Centenary Bar on March 19, 2015 in London, England. (Photo by Mike Marsland/WireImage)
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