Beyonce gives a first look at her fashion line

Beyoncé reveals new athletic brand, Ivy Park
Beyoncé reveals new athletic brand, Ivy Park

Ivy Park. That is the name of Beyoncé's much-anticipated athleisure collection, which has been under wraps since the project was first announced a year and a half ago. (When you keep an entire album a secret, a clothing-collection title seems like small potatoes.) Per a release from the brand, Ivy Park— which happens to evoke both the singer's daughter's name and that of her company, Parkwood Entertainment— is a joint venture with Topshop CEO Sir Philip Green. (We know she's already a devoted fan of Topshop.) It is not, as has been widely reported, a Topshop collaboration. However, it will be sold at Topshop, as well as at Nordstrom and Net-a-Porter. Queen B just posted a teaser image on her Instagram.

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@weareivypark

A post shared by Beyoncé (@beyonce) on Mar 31, 2016 at 7:22am PDT

The release from the company says it's targeting "all women of all body types, all sizes, and all price-points"— indeed, the 200-piece collection ranges in size from XXS to XXL. Members of the Beyhive, or people who are simply in the market for affordable athleisure, can get their hands on it in mid-April.


See photos of Beyonce through the years: