Esurance launches 'election insurance' for disgruntled voters, starting April 1

No One Can Resist Making An April Fools' Joke

The calendar may still say March, but April Fools Day is already in full swing in brand-land.

Esurance got a head start on the annual bacchanal of marketing gimmickry with a commercial announcing that it will begin offering "election insurance" for voters who can't stomach the idea of a certain presidential candidate getting keys to the nuclear codes.

Backed by an overblown patriotic soundtrack, brand spokesman John Krasinski intones about the "modern world evolving" as a horrorstruck family learns the election results and promptly packs all of their belongings into a van.

The style is so close to Esurance's standard advertising fare that if you weren't paying attention to the words, you might not notice anything amiss with the spot.

The premise of the fake insurance is that the company will protect your home should you decide to expatriate.

"Every four years, we hear from countless dissatisfied Americans who threaten to leave the country if the 'wrong' candidate is elected into office," said Alan Gellman, chief marketing officer at Esurance.

"This year, we're very pleased to announce our newest innovation—Election Insurance. If your preferred candidate loses the election, Esurance will protect your home so you can move out of the country worry free."

The nightmarish circus that is the 2016 election has already provided plenty of fodder for brands of all kinds to poke fun at deep-seated American fears.

Bud Light has based its latest advertising campaign around an apolitical "Bud Light Party" with Seth Rogen and Amy Schumer at the helm. And on Monday, Spotify debuted a similar ad about dissatisfied voters heading across the northern border.

While these ads, of course, steer away from fingering any one candidate or taking explicit sides, it's not hard to guess which Republican frontrunner advertisers are imagining might stoke such extreme reactions.

See the best pranks of last year:

Funny April Fools' Day pranks
See Gallery
Esurance launches 'election insurance' for disgruntled voters, starting April 1
Just a few hours left to get the all-new #SelfieStick for dogs! Buy it now:
#PatriotsNation breaths a collective sigh of relief when they realize it's #AprilFools Day...
Sriracha Filled Gummies…coming soon.
Introducing Grøüber, the revolutionary new car service from Groupon. Read more:
They said it couldn't be done.
New LinkedIn Magic Mirror: Professional Photo Filters That Reveal Your Secret Career Dreams
We're SO excited to announce our new #SelfieShoes.Step up your selfie game. Take a #shoefie. Watch Now:
Just in time for Earth Month, the NEW Waterless Shower Head! #NoWaterAllClean
Sometimes the best pranks are the simplest ones.
Want to smell like a Whopper? Check out BK's new fragrance: #AprilFools?
Used my moms phone to prank Allegra into thinking she was subscribed cat facts #AprilFools
Introducing #Cudl – our new tablet for couples. No more surfing the web alone; time to #CudlUp
The Google Maps: #PokémonChallenge NEEDS to be real! Who doesn't want to catch 'em all?! via @YouTube
In 1996, @tacobell announced its purchase of the Liberty Bell with this full-page #AprilFools ad.

April Fools Day 2010

photo: JeffreyNathaniel/Flickr

The Hoff pasted to the back of her car , someone was in that front room playing video games or something and never saw us do any of this.

photo: PalaceofPranks/Flickr

It's easy to find the poster I added, but I can't take credit for it. I read about some genius posting these around New York City. I found it hillarious, and so did anyone I showed it too. It went over pretty well... for a few hours. But once again, someone without a sense of humor took these down too.

photo: Perfectance/Flickr

Do give this one a try! (IF you have no printer, you can always sketch a fish on paper, right?) Works excellent on colleagues, fellow students, family members and random strangers.

photo: vintagedept/Flickr

Topeka? Yes, for April Fools Day, Google changed its name to Topeka. There is a story behind this prank.

photo: arellis49/Flickr

For April Fools day, I converted my site into a Lisa Loeb fan site.

 A roll of paper towel frosted with icing and sugar confections to make it look like a real cake. Goes with April Fools Pranks story.  (Photo By Karl Gehring/The Denver Post via Getty Images)

LinkedIn April Fools Recommendations 

photo: DavidErickson/Flickr

Best April Fools prank do far goes to @WarbyParker for their new Canine Collection. 

photo: [kilodelta]/Flickr

Ready for a shopping experience built around you? Buckle up. The #FannyBasket has arrived. Check the link in our profile for the whole story.

Read Full Story

From Our Partners