Esurance launches 'election insurance' for disgruntled voters, starting April 1

No One Can Resist Making An April Fools' Joke
No One Can Resist Making An April Fools' Joke

The calendar may still say March, but April Fools Day is already in full swing in brand-land.

Esurance got a head start on the annual bacchanal of marketing gimmickry with a commercial announcing that it will begin offering "election insurance" for voters who can't stomach the idea of a certain presidential candidate getting keys to the nuclear codes.

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Backed by an overblown patriotic soundtrack, brand spokesman John Krasinski intones about the "modern world evolving" as a horrorstruck family learns the election results and promptly packs all of their belongings into a van.

The style is so close to Esurance's standard advertising fare that if you weren't paying attention to the words, you might not notice anything amiss with the spot.

The premise of the fake insurance is that the company will protect your home should you decide to expatriate.

"Every four years, we hear from countless dissatisfied Americans who threaten to leave the country if the 'wrong' candidate is elected into office," said Alan Gellman, chief marketing officer at Esurance.

"This year, we're very pleased to announce our newest innovation—Election Insurance. If your preferred candidate loses the election, Esurance will protect your home so you can move out of the country worry free."

The nightmarish circus that is the 2016 election has already provided plenty of fodder for brands of all kinds to poke fun at deep-seated American fears.

Bud Light has based its latest advertising campaign around an apolitical "Bud Light Party" with Seth Rogen and Amy Schumer at the helm. And on Monday, Spotify debuted a similar ad about dissatisfied voters heading across the northern border.

While these ads, of course, steer away from fingering any one candidate or taking explicit sides, it's not hard to guess which Republican frontrunner advertisers are imagining might stoke such extreme reactions.

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