Customer reactions to the sign are mixed, but mostly positive.
"This is perfect! Top notch, tasteful, not 'in-your-face' about it and I couldn't be happier to see it," customer Mercey Bishop wrote on Facebook.
Facebook user Barolyn B. Skyberg wrote, "hope this makes it to all their stores," and Jamie Beverly wrote, "Awesome job Kroger!"
Some critics accused Kroger of pandering to the LGBTQ community with the sign, however. Others threatened to no longer shop at Kroger because they were opposed to the concept of a unisex bathroom.
Kroger didn't immediately respond to a request for comment.
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