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Iowa State cheerleader perfectly captures the paradox of being mortified while female

Virginia holds off Iowa State to advance to Elite Eight

Among the never-ending expectations loaded on women is that, even in your worst moments, if anyone can see you you've got to keep up a winning facade, even if you're screaming on the inside. What's the point at which you can break down in full ugly-cry agony when everyone's watching? What if you've taken a fast-moving basketball directly to the face on national television? Last night Iowa State cheerleader Katherine Coker was the perfect manifestation of the paradox of female embarrassment: No matter how vicious the hit, you're expected to keep on smiling.

Cheering on Iowa State as they were handily dispatched by UVA in the Sweet Sixteen, Coker was inadvertently in the line of fire when a basketball, kicked by a member of her team, hit her squarely in the face as she sat on the baseline. She was completely laid out, and momentarily became the focus of the broadcast during one of college basketball's biggest games.

But just because a surprise projectile has attempted to concuss you doesn't mean you can stop trying to smile it off, especially if you're an icon of pep. Cheer through the pain! Coker, through her tears, was still giving her pompoms a distraught little shake as she was escorted off the court (hopefully so she could full-throatedly bawl in peace.)

While her ability to rebound is admirable, she should also be given free rein to cry it out. It's your public embarrassment; you should cry if you want to. Coker later tweeted that she had come through her face-crunching ordeal, pleased that she'd got at least one good photo before the incident, and seems in general good spirits on her Twitter. Hats off to you, Katherine Croker, for showing grace under fire from basketballs.

RELATED: See the best March Madness 2016 photos:

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Iowa State cheerleader perfectly captures the paradox of being mortified while female
HOUSTON, TEXAS - APRIL 02: Brice Johnson #11 of the North Carolina Tar Heels defends a shot by Tyler Roberson #21 of the Syracuse Orange in the first half during the NCAA Men's Final Four Semifinal at NRG Stadium on April 2, 2016 in Houston, Texas. (Photo by Chris Steppig - Pool/Getty Images)
HOUSTON, TEXAS - APRIL 02: Buddy Hield #24 of the Oklahoma Sooners reacts in the second half against the Villanova Wildcats during the NCAA Men's Final Four Semifinal at NRG Stadium on April 2, 2016 in Houston, Texas. (Photo by Streeter Lecka/Getty Images)
HOUSTON, TEXAS - APRIL 02: Brice Johnson #11 of the North Carolina Tar Heels and Marcus Paige #5 celebrate defeating the Syracuse Orange 83-66 as Tyler Roberson #21 of the Syracuse Orange reacts after the NCAA Men's Final Four Semifinal at NRG Stadium on April 2, 2016 in Houston, Texas. (Photo by Streeter Lecka/Getty Images)
CHICAGO, IL - MARCH 27: Malachi Richardson #23 of the Syracuse Orange falls off of the court in the second half against the Virginia Cavaliers during the 2016 NCAA Men's Basketball Tournament Midwest Regional Final at United Center on March 27, 2016 in Chicago, Illinois. (Photo by Jamie Squire/Getty Images)
LOUISVILLE, KY - MARCH 26: The Villanova Wildcats celebrate defeating the Kansas Jayhawks 64-59 during the 2016 NCAA Men's Basketball Tournament South Regional at KFC YUM! Center on March 26, 2016 in Louisville, Kentucky. (Photo by Andy Lyons/Getty Images)
LOUISVILLE, KY - MARCH 26: Frank Mason III #0 of the Kansas Jayhawks falls as he drives between Josh Hart #3 of the Villanova Wildcats and Kris Jenkins #2 in the second half during the 2016 NCAA Men's Basketball Tournament South Regional at KFC YUM! Center on March 26, 2016 in Louisville, Kentucky. (Photo by Kevin C. Cox/Getty Images)
PHILADELPHIA, PA - MARCH 25: Marcus Paige #5 of the North Carolina Tar Heels celebrates after a basket in the first half against the Indiana Hoosiers during the 2016 NCAA Men's Basketball Tournament East Regional at Wells Fargo Center on March 25, 2016 in Philadelphia, Pennsylvania. (Photo by Streeter Lecka/Getty Images)
ANAHEIM, CA - MARCH 24: Grayson Allen #3 of the Duke Blue Devils goes up for a shot against Jordan Bell #1 of the Oregon Ducks in the second half in the 2016 NCAA Men's Basketball Tournament West Regional at the Honda Center on March 24, 2016 in Anaheim, California. (Photo by Harry How/Getty Images)
RALEIGH, NC - MARCH 17: Ben Bentil #0 of the Providence Friars dunks the ball in the first half over Elijah Stewart #30 of the USC Trojans during the first round of the 2016 NCAA Men's Basketball Tournament at PNC Arena on March 17, 2016 in Raleigh, North Carolina. (Photo by Grant Halverson/Getty Images)
RALEIGH, NC - MARCH 17: Kennedy Meeks #3 of the North Carolina Tar Heels rebounds against the Florida Gulf Coast Eagles during the first round of the NCAA Men's Basbetball Tournament at PNC Arena on March 17, 2016 in Raleigh, North Carolina. (Photo by Grant Halverson/Getty Images)
RALEIGH, NC - MARCH 17: Zach Johnson #5 of the Florida Gulf Coast Eagles dives to shoot the ball in the first half against Isaiah Hicks #4 of the North Carolina Tar Heels during the first round of the 2016 NCAA Men's Basketball Tournament at PNC Arena on March 17, 2016 in Raleigh, North Carolina. (Photo by Streeter Lecka/Getty Images)
DENVER, CO - MARCH 17: Roger Woods #0 of the Arkansas Little Rock Trojans and P.J. Thompson #3 of the Purdue Boilermakers fight for a ball during the first round of the 2016 NCAA Men's Basketball Tournament at the Pepsi Center on March 17, 2016 in Denver, Colorado. (Photo by Justin Edmonds/Getty Images)
PROVIDENCE, RI - MARCH 17: Taurean Prince #21 of the Baylor Bears dunks the ball in the first half against the Yale Bulldogs during the first round of the 2016 NCAA Men's Basketball Tournament at Dunkin' Donuts Center on March 17, 2016 in Providence, Rhode Island. (Photo by Maddie Meyer/Getty Images)
SPOKANE, WA - MARCH 20: DeAndre Bembry #43 of the Saint Joseph's Hawks goes up with a reverse dunk against hte Oregon Ducks in the first half during the second round of the 2016 NCAA Men's Basketball Tournament at Spokane Veterans Memorial Arena on March 20, 2016 in Spokane, Washington. (Photo by Patrick Smith/Getty Images)
NEW YORK, NY - MARCH 20: Adam Woodbury #34 of the Iowa Hawkeyes goes up against Phil Booth #5 of the Villanova Wildcats in the second half during the second round of the 2016 NCAA Men's Basketball Tournament at Barclays Center on March 20, 2016 in the Brooklyn borough of New York City. (Photo by Al Bello/Getty Images)
SPOKANE, WA - MARCH 18: Rasheed Sulaimon #0 of the Maryland Terrapins puts up a shot against the South Dakota State Jackrabbits during the first round of the 2016 NCAA Men's Basketball Tournament at Spokane Veterans Memorial Arena on March 18, 2016 in Spokane, Washington. (Photo by Ezra Shaw/Getty Images)
DES MOINES, IA - MARCH 17: Derek Willis #35 and Skal Labissiere #1 of the Kentucky Wildcats reject a shot by Rayshaun McGrew #11 of the Stony Brook Seawolves in the first half during the first round of the 2016 NCAA Men's Basketball Tournament at Wells Fargo Arena on March 17, 2016 in Des Moines, Iowa. (Photo by Kevin C. Cox/Getty Images)
OKLAHOMA CITY, OK - MARCH 18: Isaiah Taylor #1 of the Texas Longhorns reacts after Paul Jesperson #4 of the Northern Iowa Panthers hit a half court three pointer to win the game with a score of 75 to 72 during the first round of the 2016 NCAA Men's Basketball Tournament at Chesapeake Energy Arena on March 18, 2016 in Oklahoma City, Oklahoma. (Photo by Ronald Martinez/Getty Images)
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