10 things millennials are not spending their money on

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Millennial Mindset on Money

The generation that's so often criticized for how much they spend and how impulsive they tend to be is actually a lot more frugal and fiscally calculated than it appears.

Millennials are the experts and primary users of apps and technologies that make it easy to spend and share money, from Venmo to Uber to Postmates (the last being an on-demand delivery service that pays for delivery of any item you can imagine.)

SEE ALSO: 3 reasons millennials need to switch from debit to credit

But when it comes to buckling down and examining their spending in the long run, millennials make spending cuts, and big spending cuts at that.

Millennials have grown up in the aftermath of the Great Depression and recession, and have seen the result of overspending and failed budgeting by the generations before them.

Take a look at the top retail brands for millennials:

25 PHOTOS
Millennials' favorite retail brands
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10 things millennials are not spending their money on
24. Levi's

23. Calvin Klein

Photo via Getty

22. Ralph Lauren

21. Michael Kors

Photo via Getty

20. Walmart

Photo via Shutterstock

19. Macy's
18. Vans

17. Old Navy

Photo via Shutterstock

16. Converse

15. Adidas

Photo via Shutterstock

14. Gap

13. Under Armour

Photo via Getty

12. Bath & Body Works

Photo via Getty

11. Nordstrom

10. Target

Photo via Alamy

9. Urban Outfitters 
8. J.Crew
7. H&M

6. Sephora

Photo via Shutterstock

5. Lululemon

Photo via Getty

4. Zara

Photo via Getty

3. Forever 21

Photo via Shutterstock

2. Victoria's Secret

Photo via Getty

1. Nike
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Though they're more apt to spend money on things that older generations may deem extraneous and unnecessary (such as the latest technologies and organic food), they also hold back on large luxuries and other expenses that may have almost seemed necessary to generations prior (such as lavish weddings and having children).

Time Magazine reported that, by 2017, millennials will have more buying power than any other generation. In an effort to understand what most companies should be focusing on in order to win over millennial consumers, Time curated a list of the top 10 things millennials are definitely not spending their money on.

Not so surprisingly, most of this list consists of things that their parents wouldn't have even considered cutting out of their own budgets.

Nothing like a little millennial rebellion.

Check out the list below:

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10 things millennials won't buy
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10 things millennials are not spending their money on

1. Cable television

photo credit: Getty

2. Investments

Photo credit: Getty

3. Mass-market beer

Photo credit: Getty

4. Cars

Photo credit: Getty

5. Homes

Photo credit: Getty

6. Bulk goods from warehouse clubs

Photo credit: Getty

7. Weddings

Photo credit: Getty

8. Children

Photo credit: Getty

9. Health insurance

Photo credit: Getty

10. Anything recomended or reviewed by people they know

Photo credit: Getty

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More on AOL.com:
The 6 best money moves to make in your 20s
These are the 3 things millennials prioritize in a home
The millennial guide to getting a personal loan

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