(EyeOpener) -- It's almost Easter and that means Peeps are poppin' up all over the place, but did you know that those little marshmallow bird-shaped lumps are over 60 years old?
Back in 1910, Sam Born immigrated to the U.S. from Russia. He'd been making candy for a while and actually invented some cutting edge confectionery technology, including a way to produce chocolate sprinkles, and a machine that inserted sticks into lollipops.
He got a store up and running in 1923 in Brooklyn, and marketed the freshness of his treats with a sign that said, "Just Born."
The name stuck and with continued success, the company moved to an empty printing factory in Bethlehem, Pennsylvania.
And here's where things start to get Peepy.
Just Born acquired the Rodda Candy Company in 1953, primarily for their jelly beans. During a tour of the Rodda factory, the family observed workers hand squeezing out melted marshmallows through pastry tubes making little chick shapes. The thing is, it took forever to cool the little birdies and the whole process from start to finish was 27 hours.
So the Born family continued their candy innovation and not only automated Peeps production, but found a way to cool the treats lightning fast.
By 1954, what took 27 hours was cut down to about six minutes per Peep.
Nowadays, Just Born makes about 5.5 million of these little guys each day in all kinds of shapes, colors, flavors, and sizes. How about that?
Here's some fun things to do with Peeps:
15 things to do with Peeps
How about that: The origin of Peeps revealed
RICE KRISPIE NESTS
Nestle a Peep on top of a Rice Krispie Treat (homemade or not). Cut the square into a circle to create a nest-like shape.