Chipotle's shares drop after latest food safety incident

1 Chipotle Worker Diagnosed with Norovirus in Billerica

(Reuters) -- Shares of Chipotle Mexican Grill Inc fell more than 6 percent in morning trading on Wednesday, a day after the popular burrito chain operator said it would temporarily shut a Massachusetts restaurant after four employees fell sick.

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Chipotle is trying to repair its reputation after a series of food-safety incidents, including two E.Coli outbreaks that sickened about 50 people in 14 states and two separate norovirus outbreaks in Massachusetts and California.

RELATED: Previous Chipotle outbreaks

Chipotle closings because of E.coli
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Chipotle's shares drop after latest food safety incident

"We suspect that investors and consumers will be sensitive to this announcement, particularly in light of the adverse news flow over the last six months at Chipotle," CRT Capital analyst Lynne Collier said in note to clients.

Chipotle's sales have fallen sharply since the E. Coli outbreaks late last year. Sales in the quarter ended Jan. 31 were down 18 percent compared with the third quarter.

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