Starbucks' newest effort to push customers to get on board its rewards program is a series of deals offered on Monday afternoons in March — "Happy Mondays" — that are available only to rewards members.
In other words, customers must pay via their Starbucks App or with their registered rewards card.
Here's the lineup of "Happy Monday" offers, all of which are available from 2 p.m. until stores close:
March 7: Get half off any Frappuccino blended beverage in any size. (This offer can be redeemed as many times as you like.)
March 14: Come in for an afternoon drink and get 50 percent off any food item. (This offer can be redeemed as many times as you like.)
March 21: Earn three Bonus Stars when you order and pay ahead using the Starbucks App. (This offer can be redeemed only one time.)
March 28: Earn five Bonus Stars when you spend $10 or more in store. (This offer can be redeemed only one time.)
Note that the fine print for these offers states that they cannot be combined with other offers or discounts and are limited to stock on hand.
Under Starbucks' new tiered rewards program coined "Starbucks Rewards," members will be able to earn rewards in the form of "stars" based on the amount of money they spend when they visit Starbucks rather than the number of visits they make. Stars can be redeemed for free drinks or food.
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View the evolution of the Starbucks cup over the years:
Starbucks cups, different looks through the years
Starbucks offering 'Happy Monday' deals
CHENGDU, SICHUAN PROVINCE, CHINA - 2015/09/13: Coffee cup on table in a Starbucks cafe. Starbucks is streamlining the ordering process so customers are able to get that cup of coffee faster than usual. (Photo by Zhang Peng/LightRocket via Getty Images)
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A Starbucks coffee cup is seen in this photo taken August 12, 2009. AFP Photo/Paul J. Richards (Photo credit should read PAUL J. RICHARDS/AFP/Getty Images)
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TOKYO, JAPAN - SEPTEMEBR 26: Starbucks Coffe Company's news product 'Starbucks Discoveries'(Espressso (L), Latte (R)) are seen during a preview party on September 26, 2005 in Tokyo, Japan. 'Starbucks Discoveries' is the company's first chilled cup coffee product which will be available at convenience stores on September 27 in Japan with the same coffee beans used at Starbucks stores. (Photo by Junko Kimura/Getty Images)