Starbucks offering 'Happy Monday' deals

Starbucks Perception Falls After Rewards Program Changes

Starbucks' plan to revamp its rewards program has received a lukewarm response from fans since it was announced last month, but the coffeehouse is pushing ahead toward a planned launch in April.

Starbucks' newest effort to push customers to get on board its rewards program is a series of deals offered on Monday afternoons in March — "Happy Mondays" — that are available only to rewards members.

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In other words, customers must pay via their Starbucks App or with their registered rewards card.

Here's the lineup of "Happy Monday" offers, all of which are available from 2 p.m. until stores close:

  • March 7: Get half off any Frappuccino blended beverage in any size. (This offer can be redeemed as many times as you like.)
  • March 14: Come in for an afternoon drink and get 50 percent off any food item. (This offer can be redeemed as many times as you like.)
  • March 21: Earn three Bonus Stars when you order and pay ahead using the Starbucks App. (This offer can be redeemed only one time.)
  • March 28: Earn five Bonus Stars when you spend $10 or more in store. (This offer can be redeemed only one time.)

Note that the fine print for these offers states that they cannot be combined with other offers or discounts and are limited to stock on hand.

Under Starbucks' new tiered rewards program coined "Starbucks Rewards," members will be able to earn rewards in the form of "stars" based on the amount of money they spend when they visit Starbucks rather than the number of visits they make. Stars can be redeemed for free drinks or food.

Are you looking forward to Starbucks' revamped reward system? Let us know whether you think it's worth it — sound off in our Forums. It's the place where you can speak your mind, explore topics in-depth, and post questions and get answers.

View the evolution of the Starbucks cup over the years:

Starbucks cups, different looks through the years
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Starbucks offering 'Happy Monday' deals
CHENGDU, SICHUAN PROVINCE, CHINA - 2015/09/13: Coffee cup on table in a Starbucks cafe. Starbucks is streamlining the ordering process so customers are able to get that cup of coffee faster than usual. (Photo by Zhang Peng/LightRocket via Getty Images)
A cappuccino coffee sits in a Starbucks Corp. Reserve cup, used for specialist coffee, on the counter at a Starbucks coffee shop in London, U.K., on Friday, Oct. 16, 2015. Coffee futures fell the most in seven months after Colombia announced measures that will increase exports, spurred by the plight of farmers in the country who are dealing with drought conditions linked to the El Nino weather pattern. Photographer: Chris Ratcliffe/Bloomberg via Getty Images
BEIJING, CHINA - 2014/12/24: A paper coffee cup and Starbucks logo. Starbucks will continue its expansion in China in 2015 and double its China store count to 3,000 by 2019. In its first-quarter fiscal report, the coffee giant shows optimistic expectation for its robust expansion plans in 2015. (Photo by Zhang Peng/LightRocket via Getty Images)
A Starbucks employee writes a message on a cup of freshly brewed coffee at a local store in Washington, DC on December 26, 2012. Starbucks stirred the political pot Wednesday by urging its baristas to write 'come together' on its cups as a way to pressure US lawmakers to compromise on a deal to avert a year-end fiscal crisis. Starbucks chief executive Howard Schultz said the American coffee giant was recommending its first-ever message on the side of tall, grande and venti (small, medium and large) drinks sold at its Washington stores as a way to help break the capital's gridlock on the so-called 'fiscal cliff.' Lawmakers and the White House have less than a week to work out a deal aimed at preventing tax hikes from hitting all Americans and a series of deep, mandated spending cuts from kicking in beginning January 1. AFP PHOTO/Eva HAMBACH (Photo credit should read EVA HAMBACH/AFP/Getty Images)
A Starbucks coffee cup is seen in this photo taken August 12, 2009. AFP Photo/Paul J. Richards (Photo credit should read PAUL J. RICHARDS/AFP/Getty Images)
MIAMI - JANUARY 18: In this photo illustration, the new Starbucks 31-ounce Trenta size ice coffee is seen on the right next to a tall cup of Starbucks coffee on January 18, 2011 in Miami, Florida. Starbucks rolled out the newest member of its lineup of drinks which is available only for Tazo shaken iced teas, iced tea lemonades and iced coffees. (Photo illustration by Joe Raedle/Getty Images)
TOKYO, JAPAN - SEPTEMEBR 26: Starbucks Coffe Company's news product 'Starbucks Discoveries'(Espressso (L), Latte (R)) are seen during a preview party on September 26, 2005 in Tokyo, Japan. 'Starbucks Discoveries' is the company's first chilled cup coffee product which will be available at convenience stores on September 27 in Japan with the same coffee beans used at Starbucks stores. (Photo by Junko Kimura/Getty Images)

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