People seem to either love or hate Burger King's hot dog.
But customers seem to be lining up for the hot dog.
One Burger King franchisee told investors on a conference call that demand for the menu item has been "overwhelming," reports Jonathan Maze at Nation's Restaurant News.
The operator said his restaurant his selling between 80 and 120 hot dogs per day.
The hot dogs are also good for driving profits because they are relatively small, leading to many customers ordering additional items such as french fries or chicken nuggets.
Marina Nazario/Business Insider
"It's a war we plan to win!" the company said in a news release.
While many believed Burger King was using hot dogs to steal customers from McDonald's, many in the industry believe it's actually a ploy to compete with Sonic.
The hot dogs come in two varieties — classic and chili cheese — and retail for around $1.99.
Also see these 'secret' fast food items:
Follow Us: On Facebook