Brittany Wright on the newest food cause she is championing

Brittany Wright on the newest food cause she is championing

Brittany Wright is on a mission. After her Instagram account, The Wright Kitchen, blew up on social media for its unique approach to fruits and vegetables, Wright realized she had a platform to educate others about food.

By sourcing fresh, local ingredients and then showcasing them in color gradients, Wright has been changing the perspective of people who might feel an aversion to adding fruits and veggies to their diet. Since The Wright Kitchen's inception, Brittany Wright has been effectively "rebranding fruits and vegetables," encouraging others to see (and taste) the beautiful benefits of natural products.

But her food passions don't just stop there. Wright is planning on taking things a step further; she's currently creating up a larger-than-life project that will help people dispel the preconceived notion that there is "ugly" produce out there. After speaking with Wright herself about this newfound passion, it's clear to see that this is a cause worth fighting for.

Ahead, Brittany Wright reveals what really goes on behind the camera, her newest food endeavors, and more!

And if you want even more Brittany Wright news, head over to at 6 pm EST today for more exclusive videos, photos, and interviews!

If you could give us a snapshot of what happens behind the scenes during your typical shoot, what would it look like?
It's such a big question because it's different every time. But the collective breakdown of all of them start with the idea, and I could get it from really anywhere. It could be something I had written down in a book, or something I saw walking down the street and I just really like the way the colors looked together and I try to figure out a way to recreate it with food. There's also ideas that comes from movies as well. And once I have that idea, a lot of times I'll draw it out and color pencil in my idea, mostly because I think I'm pretty poor at explaining what I'm thinking. So that's one direction I can go in.

But sometimes I'm out at a market and I see a bunch of peppers and will just buy all of them and see what happens, and just take it home and play with it. In this process, I've created a really incredible relationship with the food community in Seattle, and be able to in turn, support a lot of the local business here. I always try to buy from either from Pacific Northwest or Seattle specific producers and support them. Some of my photos will actually end up at some of the farms that I work with. I have a good relationship with one out here, where I'll create content fro them and I get to go out to their farm and pick exactly what I want. That's probably the most special that I have because I can go out there, and slow down, and have everything sink in back there.

Then I make the food and it could be a quick thing or it could take a couple of days. A lot of my photos, I work off of the natural shape of the food.

So really, you have full creative control. That's incredible because there's a lot of controversy in the ways supermarkets decide to source fruits and vegetables. Basically, if they're not up to "aesthetic standards" they won't take perfectly good produce.
And that's all kind of new to me, but recently I had one of my photos reposted and they were called "ugly produce." It was in a good way, but I immediately took offense to that, and that idea in general, because that's how we're going about calling it. And right now I have a white board with a bunch of ideas and I'm trying to figure out my own fight against that notion in the world, like a campaign or something that's loud that I can do, because I think that mindset is disgusting. I think there's so much produce that we just don't know is beautiful, so it's easier for us to call it ugly. Like there's so many billions of dollars a year we throw away of produce because we think it's "ugly."

You're kind of in a great position to change people's minds -- especially because the basis of your work is to showcase the beauty in fruits and vegetables.
I definitely want to rebrand fruits and vegetables and we're really good at making cheeseburgers look really good -- and cheeseburgers are my favorite food, don't get me wrong -- but we can make those look so rad but we haven't figured out a way to do the same for produce. I really want to find my own way of creating like a "Got Milk" campaign that was big in the 90s when we needed to sell more milk, and even if there's no words on it, I want to just put up like put a bunch of carrots on a billboard or something. I have a lot of bigger ideas, that aren't about me. Everyday I get different emails or comments from people saying things that makes my art less and less about me. Even when I started, it wasn't about me. I realized that there's a lot of issues that what I'm doing seems to be helping, even if it's just a little bit. I just want to be as helpful as I can.

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YouShouldKnow is a feature that showcases up-and-coming social stars. To see more of past interviews, click here. And come back at 12 pm EST for more exclusive Brittany Wright features, including her favorite fan stories.

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