Oscars slip 6 percent in early ratings
The 88th annual Academy Awards dipped 6 percent on Sunday, measured against the prior year.
The Chris Rock-hosted event earned a 23.4 household rating/36 share from 8:30 p.m. ET to midnight.
Last year, the Oscars took a wicked tumble. In these same early ratings, the show dropped 10 percent from 2014, hitting a four-year low. Unfortunately, as the reporting day went on, those numbers worsened. The Oscars eventually settled for 36.6 million total viewers in 2015, down 16 percent year over year.
The 2015 Oscars telecast averaged a 25.0 household rating/38 share per the overnight 56 metered markets measured by Nielsen. In the advertiser-sought 18-49 demographic, the year-ago Academy Awards delivered a 14.2/36 per Nielsen's local people meter. When the fast national numbers were in, the 87th Oscars received a 10.8 rating in the main demo.
Last year, Neil Patrick Harris hosted the ceremony.
Read original story Oscars Slip 6 Percent in Early Ratings At TheWrap
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