McDonald's doubled the price of a popular promotion and many customers are devastated
McDonald's just raised the price of its popular McPick 2 promotion from $2 to $5, and some customers are upset.
Starting Monday, customers will be able to select two of the following for $5: a Big Mac, 10-piece chicken McNuggets, a Filet-O-Fish sandwich, and a Quarter Pounder with cheese.
The new promotion replaces the original McPick 2 menu, which was launched in January and cost $2.
The original McPick 2 let customers select two of the following items: a McDouble, a McChicken, small fries, and mozzarella sticks.
The promotion was popular and now many customers are saying they're devastated that it's ending, Consumerist reports.
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The price increase will likely please franchisees, who have complained that aggressive discounting has been squeezing their profits.
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"I am very alarmed about the discounting push," one franchisee wrote in response to a recent survey by Nomura analyst Mark Kalinowski. "I have never seen the corporation be so aggressive with discounts. The regional marketing teams are adding numerous other discounts to the McPick 2, primarily breakfast items. They are encouraging, quite literally, everything being on sale. This is a very hard cultural adjustment for me."
Another wrote: "McPick 2 for $2 must die."
"Some of the challenges we've had in the US have been somewhat self-inflicted," McDonald's CEO Steve Easterbrook said during a conference call in July. "We moved away from the Dollar Menu and didn't replace it with significant-enough value in the eyes of consumers."
Burger King, Wendy's, and KFC have all been offering rival promotions that bundle several items on the menu for between $3 and $5.
Burger King is offering a "5 for $4" deal that includes a bacon cheeseburger, small french fries, four-piece chicken nuggets, a small drink, and a chocolate chip cookie.
Wendy's has been offering a "4 for $4" meal that includes a junior bacon cheeseburger, four chicken nuggets, small fries, and a drink and KFC has a similar offering called the "$5 Fill Up" meal.
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