McDonald's doubled the price of a popular promotion and many customers are devastated

McDonald's Now Selling Chicken McGriddle at Two Price Points

McDonald's just raised the price of its popular McPick 2 promotion from $2 to $5, and some customers are upset.

Starting Monday, customers will be able to select two of the following for $5: a Big Mac, 10-piece chicken McNuggets, a Filet-O-Fish sandwich, and a Quarter Pounder with cheese.

The new promotion replaces the original McPick 2 menu, which was launched in January and cost $2.

The original McPick 2 let customers select two of the following items: a McDouble, a McChicken, small fries, and mozzarella sticks.

The promotion was popular and now many customers are saying they're devastated that it's ending, Consumerist reports.

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McDonald's doubled the price of a popular promotion and many customers are devastated
"Mc10:35" from McDonald's 
"Apple Pie McFlurry" from McDonald's

“Animal Style” Burger/Fries from In-N-Out

Starbucks' "Butterbeer Frappuccino"

Burger King's "Rodeo Burger"

A triple-layered drink from Starbucks

McDonald's' "McGangBang Sandwich"
Starbucks' "Nutella Frappuccino"
Chipotle's "Quesarito"
"Green Tea and Cotton Candy Frappés" from Starbucks
Dairy Queen's "Arctic Rush Float"
“Grand Slam" from Wendy's
"Neapolitan Milkshake" from McDonald's

"Thin Mint Frappuccino" from Starbucks

Subway's "Pizza Sub"

McDonald's says they aren't receiving any negative feedback from customers about the change, however.

"The McPick 2 for $2 offerings were always intended to be a limited time offer, however owner/operators are free to offer the menu items they feel their customers will enjoy most at the price they choose," McDonald's spokeswoman Lisa McComb told Business Insider.

The price increase will likely please franchisees, who have complained that aggressive discounting has been squeezing their profits.

EXPLORE MORE: McDonald's is trying to make its food look 'ugly'

"I am very alarmed about the discounting push," one franchisee wrote in response to a recent survey by Nomura analyst Mark Kalinowski. "I have never seen the corporation be so aggressive with discounts. The regional marketing teams are adding numerous other discounts to the McPick 2, primarily breakfast items. They are encouraging, quite literally, everything being on sale. This is a very hard cultural adjustment for me."

Another wrote: "McPick 2 for $2 must die."

McDonald's promised last year to realign the company around what it calls a "value platform," which essentially means offering more promotions.

The burger chain upset many customers two years ago when it reformulated the Dollar Menu by axing the $1 price ceiling and turning it into the "Dollar Menu and More" with items that cost up to $5.

"Some of the challenges we've had in the US have been somewhat self-inflicted," McDonald's CEO Steve Easterbrook said during a conference call in July. "We moved away from the Dollar Menu and didn't replace it with significant-enough value in the eyes of consumers."

Burger King, Wendy's, and KFC have all been offering rival promotions that bundle several items on the menu for between $3 and $5.

Burger King is offering a "5 for $4" deal that includes a bacon cheeseburger, small french fries, four-piece chicken nuggets, a small drink, and a chocolate chip cookie.

Wendy's has been offering a "4 for $4" meal that includes a junior bacon cheeseburger, four chicken nuggets, small fries, and a drink and KFC has a similar offering called the "$5 Fill Up" meal.

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McDonald's doubled the price of a popular promotion and many customers are devastated
McDonald's Japan serves rice cheese balls! A crispy outside with a warm, gooey inside -- YUM.
McDonald's India features the McAloo wrap. Aloo is a type of potato curry and McDonald's put its own spin on it by wrapping a flour tortilla around an aloo patty garnished with lettuce, onions, vegetables, and sauce.
Pizza Hut Russia serves an Oktoberfest seasonal pizza with Bavarian sausage, pepperoni, vegetables, sauce, and mustard. You like?
At Burger King Argentina you can order a Churrasquito. It's grilled over hot coals and served with cheese, lettuce, tomato, and mayo.
At select Wendy's locations in Australia, you can order a Brekky dog -- a breakfast style hot dog. GOOD MORNING to that!
Taco Bell Japan serves a shrimp and avocado burrito. This exclusive item has only been on the menu since April 2015!
Known as 'Maccas' in New Zealand, McDonald's menu there includes 3 savory pies. This one is the Mince 'N' Cheese pie stuffed with ground beef and cheese. 
At Pizza Hut in Saudi Arabia you can order a seafood pizza, including shrimp, calamari, crab, and vegetables on a thin crust.
McDonald's serves porridge in Thailand! 
You can order chili cheese nuggets from Burger King in Hungary. Bits of jalapeño peppers and a spicy kick.

NOW WATCH: We tried the new value menus at McDonald's, Burger King, and Wendy's — and the winner is clear

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