Jeb celebrates winning the Bush 'lottery' in South Carolina
As the Republican primary battleground shifts to South Carolina, Jeb Bush has a new way of dealing with his family history: embracing it.
The former Florida governor has taken the new tack in the Palmetto State, where he's locked in a battle with Senator Marco Rubio—a fellow Floridian whom he'd previously mentored.
His dad, President George H.W. Bush? "The greatest man alive," he said Friday at a rally in Anderson, South Carolina. His brother? The presidential hopeful says he remains nothing but proud of George W. Bush. And Barbara Bush? Don't even get him started.
See photos of the Bush family through the years:
He "won the lottery" on that one, he told a crowd at the Anderson, South Carolina Civic Center.
"I had a front row seat to watch history unfold," he told a crowd of supporters about growing up in a political family. "I've been totally blessed to be in a unique place where I've seen history unfold and I've seen leadership when it was done right."
More from Bloomberg.com: U.S. Touts 'Batman' Ship as Obama Courts Southeast Asian Leaders
He singled out special admiration for the former first lady, who last month appeared in football shoulder pads and eye black for a picture tweeted by the campaign in a jab at Trump. That shot followed the billionaire real estate developer's own attack on on Twitter for leaning on support from his mother following her appearance in a campaign video touting her son's readiness to lead the fight against ISIS."Frankly, when my little eyes opened up 63 years and a day ago in Midland, Texas, I opened my eyes and she was there—I won the lottery in Barbara Bush," Bush said during the rally, which came the day after spending his birthday on the campaign trail.
More from Bloomberg.com: South Carolina Focus Group Praises Cruz But Sees Trump Win
Bush's comments come as he's locked in an increasingly personal battle in the state with former political student Marco Rubio, who's accused him of lacking foreign policy credentials. The state has been good to his family and his brother, President George W. Bush, in 2000 went on to win the nomination after losing to John McCain in New Hampshire as the victory allowed him to recapture momentum.
In a year when Donald Trump sits atop the Republican pack and voters have said they are fed up with insider politicians, Bush has had to contend with the one thing he can't run from: his own name. On the Democratic side, Vermont Senator Bernie Sanders resoundingly defeated former secretary of state Hillary Clinton in New Hampshire as voters make the anti-establishment theme on both sides of the aisle.
More from Bloomberg.com: Republican Elites Land in South Carolina With No Plan to Stop Trump
Bush is deploying the family name, and the years of political experience it stands for, to hit back. After Trump's repetition of a vulgarity at a campaign rally ahead of the New Hampshire primary last week, Bush slammed him in a gathering of evangelical students at Bob Jones University in Greenville.
SEE MORE: Trump: 'I have standing to sue' Ted Cruz
"I can't imagine my dad doing that," he told the crowd. And his brother "was always wearing a suit in the Oval Office because he viewed it as hallowed ground."
But perhaps his sharpest attacks came earlier in the day at the Anderson stop, where he said Cruz and Rubio are too inexperienced for the White House. Bush has attempted to position himself as a steady hand among a gang of neophytes and incompetents.
"What in the life experiences of Ted Cruz or Marco Rubio would suggest they can make a tough decision when the going gets tough?" Bush asked this morning at a rally in Anderson. "It's possible, but they are untested people in dangerous and risky times—it's a risk."
Never one to be left out, Trump fired back today on Twitter claiming the campaign may be draw to an end for Bush.
More from Bloomberg.com
- For Hillary to Survive, Clintonism Had to Die
- How to Give Back $157 Million
- Report Card: Clinton, Sanders Take the Night Off From Sustained Hostilities
Read Jeb Celebrates Winning the Bush 'Lottery' in South Carolina on bloombergpolitics.com