Everything you need to know about Kanye West's Yeezy Season 3 album unveiling

Kanye West Reveals What TLOP Means
Kanye West Reveals What TLOP Means


"I think you all think just because I'm rich and famous that this sh*t is easy."

That's how Kanye West addressed the sold-out crowd at his Madison Square Garden album listening party slash Yeezy Season 3 fashion show on Thursday after playing the entirety of his new LP, "The Life of Pablo."

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It was one of many notable moments throughout the ordeal, which lasted just over an hour.

The show, which was live-streamed in movie theaters across the country (We watched from the AMC Loews Kips Bay 15 in New York.) and on a much-maligned live-stream on Jay-Z's Tidal, felt relatively thrown together -- between West's fumbling around with his laptop at the beginning to asking the light technician to change the lighting multiple times, nothing felt set in stone. Which, to be honest, is probably how he wanted it to feel.

The entire Kardashian family, clad in over-the-top white ensembles preceded West's entrance and took their seats next to Vogue Editor-in-Chief Anna Wintour.

After playing the album's first song, West unveiled his Yeezy Season 3 collection, which refreshingly featured male and female models of all skin tones and sizes. The style of clothing was hard to pinpoint, though it definitely continued his trend of making clothing in a wide-range of neutrals.

See photos of Kim Kardashian and Kanye West together over the years:

Below, we've outlined all of the must-know, sure-to-be buzzed about moments from the event:

"I feel like me and Taylor might have sex / I made that b****h famous": In what is already the most talked about moment on West's "The Life of Pablo," he (presumably) raps about Taylor Swift, reopening the wounds that he created way back at the 2009 VMAs. The two had apparently patched things up, but it would be hard to believe if T.Swift could forgive this burn. It's also worth noting that Karlie Kloss, Kendall Jenner and Gigi Hadid, who are all friends with Swift (especially Kloss), were in the crowd.

Lamar Odom makes his public debut after his health scare: Khloé Kardashian's ex Lamar Odom walked in with West to a loud round of applause. This was his first public appearance since his overdose at a Nevada brothel in October that had doctors saying he only had hours to live. It was a feel-good moment during a relatively "blah" event.

Naomi Campbell makes a grand entrance: The legendary supermodel made a cameo in the middle of West's show, sporting a skintight black ensemble and massive fur coat. She completely owned the fashion portion of the show with her fierce posing and entrance.

Blac Chyna and Rob Kardashian get name-checked, too: The biggest Kardashian news of the past month has been Rob Kardashian's tryst with Blac Chyna, who's complicated relationship with the rest of his family boils down to the fact that they don't like each other. On one track, West rapped, "Blac Chyna f***in' Rob, help him with the weight," which prompted two major takeaways: 1. This verse must've been recorded *very* recently, which highlights the album's last-minute feel and 2. Nobody is off limits when it comes to a Kanye West album.

Kanye West helped design the Kardashians' couture looks: Olivier Rousteing, the creative director of Kardashian-favorite Balmain, was sitting between Kloss and Kris Jenner (who was also inexplicably sitting next to Melanie Griffith). West revealed during his "thank you" portion of the evening that he had flown to Paris two weeks ago to help Rousteing design his extended family's looks for the event. Which, sure, we appreciate the dedication and attention to detail -- and they all looked absolutely stunning -- but they felt way overdressed when compared to Kanye in his "Pablo" t-shirt and the rest of the Yeezy-dekked audience.

As for the album? There were some enjoyable moments and some forgettable ones, and it was difficult to get a comprehensive feel for the sound: It was some parts gospel, some parts rap, some parts everything else. There were surprise features from Rihanna, Chance the Rapper, The Weeknd, Future and Frank Ocean, which were all very much welcome. But there's no indication of when we'll be able to listen to the album again -- or in studio quality -- so for now, all we have is that Taylor Swift line and a bunch of Kylie Jenner snapchats of backstage.


See photos of Kanye West through the years:

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