Sports Illustrated is about to break down some serious stereotypes.
The magazine's 2016 Swimsuit Edition will feature some fresh faces and some new body types, proving that the mag is about more than just super skinny models in tiny swimsuits.
Ashley Graham was named SI's Rookie of the Year and she's one of the first ever plus-size models to grace the issue. Last year, Robyn Lawley, a size 12, broke the SI swimsuit edition's mold for beauty. This year, Graham, 28, who hails from Nebraska, was featured twice this week in two different shots. Graham is a size 16. In one shot, Graham is rocking a purple bikini and she's stretched out on the beach. In another, she's clad in a gold bikini as part of the magazine's #swimsuitsforall advertising campaign and she's featured alongside the magazine's oldest model to date, Nicola Griffin, and model Philomena Kwao -- another curvy siren.
Graham shared both shots on her Instagram and in one snap she made a shout out to all of her girls with curves. "It's official - I'm a@si_swimsuit model!! This is a dream come true. Thank you to everyone who stood up for curves- our voices were heard and together we can help me win Rookie of the Year. Stay tuned for voting instructions #beautybeyondsize#siswim."
It's official - I'm a @si_swimsuit model!! This is a dream come true. Thank you to everyone who stood up for curves- our voices were heard and together you can help me win Rookie of the Year. Stay tuned for voting instructions #beautybeyondsize #siswim
A post shared by A S H L E Y G R A H A M (@ashleygraham) on Feb 9, 2016 at 7:33am PST
A post shared by Swimsuits For All (@swimsuitsforall) on Feb 10, 2016 at 7:44am PST
The #swimsuitsforall campaign is definitely making industry waves. Griffin, who is 56 years old, showed off her curves and her sleek, silver hair in the advertising spread. Philomena is one of the magazine's first curvy models of color and looks equally stunning the in liquid gold swimsuit.
A post shared by Nicola Griffin (@nicolajgriffin) on Feb 9, 2016 at 10:22am PST
The issue is definitely a departure from what we're used to seeing and the magazine told AdWeek that they're looking to empower "a shift in the traditional notions of a bikini body."
That's not to say that the magazine won't still be chock full of SI favorites. Gigi Hadid and Irina Shayk are both topless in this year's issue. Hadid's spread shows her wearing nothing but a lei and a set of bikini bottoms. Fighter Ronda Rousey will be scantily clad in a painted on bikini and Victoria's Secret model Barbara Palvin (another SI Rookie!) was photographed in a bright orange bikini.
A post shared by Sports Illustrated Swimsuit (@si_swimsuit) on Feb 8, 2016 at 2:31pm PST
A post shared by Bojana Krsmanovic (@bojana) on Feb 10, 2016 at 8:29am PST
Secret's out - so here's a free preview of this year's 2016 SI swimsuit issue ... I was one of the lucky few chosen to be a canvas for a hand painted masterpiece by @joannegair that took 14 hours to put on and photographed by the brilliant @fredericpinet - these are just behind the scenes shots taken with a phone's camera, can't wait to show you guys the final pics the when the issue hits stands! Link in bio 👙 http://www.si.com/swim-daily/2016/01/06/ronda-rousey-si-swimsuit-2016-body-paint-leaked-photos
A post shared by Ronda Rousey (@rondarousey) on Jan 7, 2016 at 7:45am PST
The SI Swimsuit Edition hits stands on Feb. 16 and it is safe to say that fans will have plenty to feast their eyes on.