An unlikely retailer is about to break ground in the Sports Illustrated swimsuit edition

Sports Illustrated Swimsuit Issue to Feature Sexy Curvy Plus Size Models

Lane Bryant is continuing to challenge the apparel industry.

Women's Wear Daily (via Racked) has reported that the plus-size clothing company will debut its latest campaign in Sports Illustrated's swimsuit issue. According to the report, the campaign, called "This Body," proudly proclaims statements such as "this body was made for rocking denim."

It stars a bevy of plus-size industry stars, such as Denise Bidot and Ashley Graham, the latter of whom was featured in a Swimsuits for All ad in Sports Illustrated's swimsuit edition last year.

See stunning photos of Ashley Graham:

Ashley Graham
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An unlikely retailer is about to break ground in the Sports Illustrated swimsuit edition
My #wcw goes out to this freaking BOMBSHELL over here!!!💣😚 she's beautiful from the inside out in a society that judges beauty from the outside in! Thank you @theashleygraham for being unapologetically yourself!!👏 they said it couldn't be done and now they ask you how you did it😎 Thanks for being REAL #arealwoman #worthit #yougoglencoco #yesthatwasameangirlsreference #dealwithit #itwasaneducationalfilm #thinkaboutit #ashleygraham #shesbeautiful #andsoareyou #youarebeautiful #donteverforgetthat
Not only is she gorgeous but also helps other women love their bodies 💕 #wcw #ashleygraham #sexy #beautiful #motivationalspeaker #stopbodyshaming #thickandbeatiful #curves #imnoangel #lanebryant #goal
Ashley Graham #wcw
#ashleygraham 🙌🏻🙌🏻🙌🏻🙌🏻🙌🏻
Thank you to Plus size model #AshleyGraham for showing #Elle mag and the world that curvy gals are gorge! Thanks for repping us properly Ash! I also love what she had to say about sex before marriage: an even more personal note, Graham also made a surprise confession: She's decided to give up sex before marriage. "I had to reclaim my body, my sexuality, and my image. It was the best thing I've ever done," she said. "You don't wake up with regrets. I'm not having a man decide what he's going to do with my body; I'll decide." @Elleuk
#WomanCrushWednesday the gorgeous Ashley Graham 💜💜💜 for helping me embrace myself for who I am #WCW #AshleyGraham #curves #bodyPositive #plusSizeModel #beautiful #perfection #selfLove
'Woman Crush Wednesday' coz @theashleygraham is legit stunning!! #wcw #womancrushwednesday #ashleygraham #honourmycurves

Lane Bryant has been hailed for its body positive campaigns, particularly its "I'm No Angel" campaign, which was a direct blow to Victoria's Secret and its criticized "Perfect Body" campaign. (Its apparel, however, still leaves much to be desired amongst consumers, as evidenced by the retailer's failed #AskLaneBryant Twitter chat this past December.)

Sports Illustrated has also announced that curvy model Ashley Graham will be featured in its actual swimsuit edition — an obvious promotion from her ad last year.

NOW WATCH: Plus-size model Ashley Graham: The new 'curvy' Barbie is 'so important'

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SEE ALSO: This history-making model made a public appeal to Victoria's Secret to walk the runway

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