The most-mentioned brand on Twitter during the Super Bowl didn't even advertise on TV during the game

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Esurance was the most-mentioned brand on Twitter during Super Bowl 50 — yet it didn't even advertise during the big game.

Instead, Esurance chose to advertise in one of the cheaper pre-game ad slots, rather than forking out between $4.6 million to $5 million on a spot airing during the game itself.

But the main reason the online insurance brand drew so much attention was that it ran a competition on Super Bowl Sunday, giving away $1 million to Twitter users tweeting the hashtag #Esurancesweepstakes during and after the game.

The trophy's been awarded, but we still have $250K to give away. #EsuranceSweepstakes#SB50pic.twitter.com/FdAfQ84q1O

It was no "dunk in the dark," in terms of creativity, but the competition and ad inspired 835,101 tweets mentioning the brand during the four quarters of the game, according to Amobee Brand Intelligence.

See photos of the halftime show at Super Bowl 50:

32 PHOTOS
Halftime Show Super Bowl 50: Coldplay, Beyonce, Bruno Mars
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The most-mentioned brand on Twitter during the Super Bowl didn't even advertise on TV during the game
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ronald Martinez/Getty Images)
Chris Martin of Coldplay performs during Super Bowl 50 between the Carolina Panthers and the Denver Broncos at Levi's Stadium in Santa Clara, California February 7, 2016. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Beyonce (L) and Chris Martin of Coldplay perform onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Jeff Kravitz/FilmMagic)
SANTA CLARA, CA - FEBRUARY 07: Beyonce performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars performs onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Christopher Polk/Getty Images)
Chris Martin of Coldplay performs during Super Bowl 50 between the Carolina Panthers and the Denver Broncos at Levi's Stadium in Santa Clara, California February 7, 2016. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Beyonce, Guy Berryman of Coldplay, Chris Martin of Coldplay, Mark Ronson and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (Center and R) Beyonce and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Andy Lyons/Getty Images)
Chris Martin of Coldplay performs during Super Bowl 50 between the Carolina Panthers and the Denver Broncos at Levi's Stadium in Santa Clara, California February 7, 2016. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Beyonce, Chris Martin of Coldplay and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars peforms during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Al Bello/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Beyonce and Bruno Mars perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Andy Lyons/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (R) Beyonce performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Thearon W. Henderson/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Andy Lyons/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Beyonce hugs Chris Martin of Coldplay while Bruno Mars hugs fans following the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Streeter Lecka/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (Center) Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Andy Lyons/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Patrick Smith/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Beyonce, Chris Martin of Coldplay and Bruno Mars perform onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Jeff Kravitz/FilmMagic)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Patrick Smith/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Maddie Meyer/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Maddie Meyer/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Chris Martin and Guy Berryman of Coldplay perform during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Thearon W. Henderson/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Chris Martin of Coldplay performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Sean M. Haffey/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Coldplay, Beyonce and Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Jonny Buckland of Coldplay, Beyonce, Chris Martin of Coldplay, Bruno Mars and Mark Ronson perform onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Christopher Polk/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Beyonce performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Coldplay, Beyonce and Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Coldplay, Beyonce and Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ezra Shaw/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: Bruno Mars performs during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Ronald Martinez/Getty Images)
SANTA CLARA, CA - FEBRUARY 07: (L-R) Beyonce, Chris Martin of Coldplay and Bruno Mars perform onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California. (Photo by Christopher Polk/Getty Images)
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The next brand with the most mentions was Doritos. The corn chips brand aired an edgy TV ad created by a competition winner, depicting a baby jumping out of its mother's womb to grab some Doritos (and another not-so-edgy ad about dogs, which was also created by another winner of its annual "Crash the Super Bowl" contest.) There were 238,770 tweets about Doritos during the game, according to Amobee.

These were the top 10 brands with most Twitter mentions during the Super Bowl, according to Amobee Brand Intelligence:

1. Esurance - 835,101 Tweets
2. Doritos - 238,770 Tweets
3. Pepsi - 234,090 Tweets
4. Mountain Dew - 68,013 Tweets
5. T-Mobile - 49,887 Tweets
6. Prius - 43,173 Tweets
7. Coca-Cola - 35,379 Tweets
8. The Jungle Book - 34,317 Tweets
9. Pokemon - 33,534 Tweets
10. Bud Light - 22,167 Tweets

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See Also:

SEE ALSO: Here are all the ads that ran during the Super Bowl — in order

RELATED: Super Bowl 50 postgame celebration
3 PHOTOS
Super Bowl 50 postgame, celebration
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The most-mentioned brand on Twitter during the Super Bowl didn't even advertise on TV during the game
C. J. Anderson of the Denver Broncos celebrates after Super Bowl 50 at Levi's Stadium in Santa Clara, California February 7, 2016. The Broncos beat the Carolina Panthers 24-10. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
Peyton Manning of the Denver Broncos celebrates after Super Bowl 50 at Levi's Stadium in Santa Clara, California February 7, 2016. The Broncos beat the Carolina Panthers 24-10. / AFP / TIMOTHY A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)
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