Here's how you can unlock Uber's secret VIP program

Facebook Messenger Lets You Summon an Uber Car

On Thursday morning, I woke up to an email from Uber in my inbox. The subject line: "Congratulations, you're an Uber VIP!"

It turns out that there's a little-known perk that regular Uber customers can unlock — once you take 100 rides, you become an "Uber VIP."

Here's what it looks like when Uber emails to notify you of the distinction:

uber VIPScreenshot

What are the perks of being a VIP customer?

When you open your app, you see a VIP option along with UberX, UberBlack, and the other Uber features available in your city. When you select it, you'll only be given drivers with 4.8-star ratings and "high-quality cars."

Here's what it looks like in your app:

uber VIPScreenshot

Uber VIP isn't an option that's available everywhere — it's only available in certain areas, like New York City, Washington DC, and Denver. Its market-specific nature may be why the company doesn't advertise it like its other features.

A VIP trip costs the same as a normal UberBlack ride. Unfortunately, Uber says, there are fewer VIP cars on the road — presumably because the quality is higher, and you're getting only the top-tier drivers — so you may be stuck waiting a bit longer for your car.

Aside from better service, there isn't much upside to Uber VIP to differentiate it from Uber's other services. It's a loyalty program for its customers that might remind you of Uber's earliest days as a company, when the service was marketed as a way for people to feel like "ballers" when they needed a lift.

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RELATED: See how much Uber drivers make in cities across the country

How much Uber drivers make in different cities
See Gallery
Here's how you can unlock Uber's secret VIP program

1) New York City: $29.34 per ride

(Patrick Batchelder / Alamy)

2) Pittsburgh: $14.84 per ride

(Getty Images/Brand X)

3) San Francisco: $14.65 per ride

(Shutterstock / Stefanie Schoenebein)

4) Phoenix: $14.36 per ride


5) Miami: $14.38 per ride


6) Salt Lake City: $13.86 per ride

(Getty Images)

7) Austin: $13.67 per ride

(Getty Images)

8) Seattle: $13.17 per ride

(Shutterstock / Jeffrey T. Kreulen)

9) Cleveland: $13.02 per ride

(Henryk Sadura)

10) Atlanta: $12.93 per ride

(Getty Images)

11) Boston: $12.80 per ride

(Getty Images)

12) San Diego: $12.60 per ride

(Getty Images/Imagebroker)

13) Baltimore: $12.21 per ride

(Getty Images)

14) Washington: $12.17 per ride

(Getty Images)

15) Denver: $11.70 per ride

(Chris Rogers)


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