Subway has killed the $5 footlong

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Subway Trying To Return To Its Roots After Jared Fogle Scandal

Subway's most iconic deal just got a dollar more expensive.

The sandwich chain announced on Tuesday that it would be offering a $6 deal on all classic footlong subs. Unfortunately for Subway, the chain's "$5 footlong" campaign with the super-catchy jingle is still fresh in customers' minds.

Subway responded to annoyed customers on Twitter, saying the move to $6 from $5 was necessary because of cost increases.

The sandwich chain launched the $5 footlong in 2007. The footlong deal has traditionally taken place in February, though over the years there have been other periods in which pricing on select footlongs has been lowered to $5.

Times have been tough at Subway in recent years. In 2015, former spokesman Jared Fogle was sentenced to nearly 16 years in prison for child pornography and sex charges. Subway's sales dropped 3 percent in 2014 to $11.9 billion, according to QSR magazine.

RELATED: Jared Fogle through the years.

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Jared Fogle the Subway guy through the years
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Subway has killed the $5 footlong
Olympic gold medalist swimmer Michael Phelps NFL player Michael Crabtree, spokesman for Subway Jared Fogle and NBA player Blake Griffin arrive at the 2009 ESPY Awards held at Nokia Theatre LA Live on July 15, 2009 in Los Angeles, California. The 17th annual ESPYs will air on Sunday, July 19 at 9PM ET on ESPN. (Photo by Kevork Djansezian/Getty Images for ESPY)
Jared 'The SUBWAY Guy' Fogle attends Go Red For Women The Heart Truth Red Dress Collection fashion show during Mercedes-Benz Fashion Week at The Theatre at Lincoln Center on February 6, 2014 in New York City. (Photo by Astrid Stawiarz/Getty Images)
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