Bernie Sanders is using Snapchat to try to win over young voters

Bernie Sanders Launches 'Feel the Bern' Snapchat Filters

Democrat presidential candidate Bernie Sanders is targeting younger voters with a nine-day Snapchat campaign. The drive features a Snapchat geofilter, which asks "Are you ready to feel the Bern?"

The campaign is specifically targeted at voters in Iowa, ahead of the Feb. 1 caucuses. This means that only people in Iowa can apply the filter to their video and picture messages.

SEE ALSO: Clinton opens up about surprising concerns voters have days ahead of Iowa caucuses

The Wall Street Journal reports that there will be a different, time-relevant filter everyday. Monday's ad read: "Feel The Bern: One Week Until Caucus Night!", but Wednesday's says: "Feel The Bern in 5 Days!"

"We're leveraging Snapchat to help us turn out young caucusgoers in Iowa who know Sen. Sanders is the best candidate to make college affordable, fight climate change and take on a corrupt political system," Sanders' digital director Kenneth Pennington told Mashable.

According to the WSJ, Sanders is the first Democrat candidate to use Snapchat for advertising, but many Republicans, including Ted Cruz, John Kasich, and Rand Paul have already run similar, but shorter advertisements on the messaging app.

Hilary Clinton has not directly advertised with a Snapchat filter. However, Priorities USA — a super political action committee, which supports Clinton -- bought a "Deport Trump" filter last year.

Sanders has made some serious progress with Snapchat, after joking in November that he did not understand why each photo message only lasts for a maximum of 10 seconds:

Related: Sanders on the campaign trail:

Bernie Sanders on the campaign trail
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Bernie Sanders is using Snapchat to try to win over young voters
PHOENIX, AZ - MARCH 15: Democratic presidential candidate Sen. Bernie Sanders (D-VT) speaks to a crowd gathered at the Phoenix Convention Center during a campaign rally on March 15, 2016 in Phoenix, Arizona. Hillary Clinton won the Democratic primary elections in Florida, North Carolina and Ohio, while Missouri and Illinois remain tight races. (Photo by Ralph Freso/Getty Images)
DES MOINES, IA - JANUARY 26: Democratic presidential candidate Sen. Bernie Sanders (I-VT) speaks to the media after holding a campaign event with United Steelworkers Local 310L, on January 26, 2016 in Des Moines, Iowa. Sanders continues his quest to become the Democratic presidential nominee.. (Photo by Joe Raedle/Getty Images)
TOPSHOT - US Senator and Democratic Presidential Candidate Bernie Sanders speaks during a campaign event at the University of Northern Iowa in Cedar Falls, Iowa, January 24, 2016, ahead of the Iowa Caucus. / AFP / JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)
Senator Bernie Sanders, an independent from Vermont and 2016 Democratic presidential candidate, participates in the Democratic presidential candidate debate in Charleston, South Carolina, U.S., on Sunday, Jan. 17, 2016. Hours before Sunday's Democratic debate, the two top Democratic contenders held a warm-up bout of sorts in multiple separate appearances on political talk shows, at a time when the polling gap between the pair has narrowed in early-voting states. Photographer: Patrick T. Fallon/Bloomberg via Getty Images
NEW YORK, NY - JANUARY 05: Democratic presidential candidate Sen. Bernie Sanders (I-VT) shakes hands with supporters after outlining his plan to reform the U.S. financial sector on January 5, 2016 in New York City. Sanders is demanding greater financial oversight and greater government action for banks and individuals that break financial laws. (Photo by Andrew Burton/Getty Images)
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Senator Bernie Sanders, an independent from Vermont and 2016 Democratic presidential candidate, speaks at the Congressional Hispanic Caucus Institute conference in Washington, D.C., U.S., on Wednesday, Oct. 7, 2015. While next Tuesday's first Democratic presidential debate will probably lack the name-calling and sharp jabs of the Republican face-offs, there's still potential for strong disagreements between the party's leading contenders. Photographer: Andrew Harrer/Bloomberg via Getty Images
Democratic Presidential candidate Senator Bernie Sanders speaks about the Workplace Democracy Act on Capitol Hill in Washington, DC on October 6, 2015. AFP PHOTO/JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)
US Senator from Vermont and Democratic presidential candidate Bernie Sanders addresses striking low-wage contract workers from the US Capitol and religious leaders at the Lutheran Church of the Reformation in Washington, DC, on September 22, 2015 for an interfaith service ahead of the arrival of Pope Francis for a six-day visit to the US. AFP PHOTO/NICHOLAS KAMM (Photo credit should read NICHOLAS KAMM/AFP/Getty Images)
MANCHESTER, NH - SEPTEMBER 19: Democratic Presidential candidate Senator Bernie Sanders (I-VT) talks on stage during the New Hampshire Democratic Party State Convention on September 19, 2015 in Manchester, New Hampshire. Five Democratic presidential candidates are all expected to address the crowd inside the Verizon Wireless Arena. (Photo by Scott Eisen/Getty Images)

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