WhatsApp to drop subscription fees, no plans to launch ads

900M Active WhatsApp Users

(Reuters) -- Mobile messaging service WhatsApp, owned by Facebook Inc, said it will no longer charge annual subscription fees and plans to test tools to allow users to communicate directly with businesses and organizations via the app.

WhatsApp, which has 900 million users worldwide and works across different types of phones, said it does not plan to launch third-party advertising to generate revenue.

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