FOX, Giphy collaborating for 'X-Files' filters
Giphy Cam is working again to bring the latest returning classic to GIF format.
After creating new filters to correspond with the release of "Star Wars: The Force Awakens," Giphy is introducing new Giphy Cam filters for the return of "The X-Files" to Fox. While the company has created filters for movies, this will be the first TV show to utilize the filter work.
"This is the first time we've partnered with a television series to create original filters in Giphy Cam," Rebekah Huber, director of partnerships at Giphy, said. "Our collaboration allows fans to create their own content, extending the viewing experience in a fun and shareable way."
The filters range from being able to include UFOs and alien heads in your video, to dropping the 'I Still Want to Believe' moniker that has been running with the new series' promo. When "The X-Files" premieres on Jan. 24 and 25, Giphy will be "live GIF-ing" the episode and sending the content out to be used by the fans.
"It's very very efficient to allow someone to send something visual around the world," Giphy COO Adam Leibsohn said. "People started to use imagery more and more to convey emotion, to convey feeling, to self-express and communicate."
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