If you want to invest your money, just buy a Birkin bag

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Jane Birkin Wants Hermès to Remove Her Name from Its Famous Bag


No wonder Emily Gilmore got so excited when Rory got a Birkin bag from Logan — these things are a lot more than pretty totes. Baghunter, a luxury retail company, recently concluded in a study that the bags have increased in value at 14.2 percent a year, reported Teen Vogue.

Here's what Baghunter compared in the study: the S&P 500, gold and the coveted Birkin bag. The company measured over a period of 35 years and came to the conclusion that, well, Birkin wins. The bag has never shown a downward decrease in value, making it worth more than both gold and the S&P 500.

So, yeah, um, if you were hoping to inherit a large sum of gold in the future, it might just be best to grab a Birkin. So, to quote Emily Gilmore, "Well, well, well. A Birkin Bag. A Birkin Bag, a Birkin bag for Rory!" That's right — a Birkin Bag, or possibly the smartest investment ever; it goes by both names now.

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