Google has been flirting with virtual reality but never quite fully dived into it until now.
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Google's recent projects
Google creates virtual reality arm, names key executive to run it
A Google Street View vehicle collects imagery for Google Maps while driving down a street in Calais, northern France, on July 29, 2015. AFP PHOTO / PHILIPPE HUGUEN (Photo credit should read PHILIPPE HUGUEN/AFP/Getty Images)
An attendee looks through a Legendary Pictures Inc. branded Google Cardboard VR (virtual reality) viewer during the Comic-Con International convention in San Diego, California, U.S., on Thursday, July 9, 2015. Comic-Con International is a nonprofit educational corporation dedicated to creating awareness of comics and related popular art forms. Photographer: Patrick T. Fallon/Bloomberg via Getty Images
A PrecisionHawk employee demonstrates a drone featuring LATAS (Low Altitude Tracking and Avoidance System) in Durham, North Carolina, U.S., on Tuesday, July 7, 2015. Google Inc. is joining some of the biggest companies in technology, communications and aviation -- including Amazon.com Inc., Verizon Communications Inc. and Harris Corp. -- in trying to create an air-traffic control system to prevent mid-air collisions. PrecisionHawk, a Raleigh, North Carolina, drone company with about 100 employees, began developing its own drone traffic control system because the large agriculture and oil companies it flies for wanted something to keep tabs on unmanned flights. Photographer: Jason Arthurs/Bloomberg via Getty Images
Google staff explain the new 'Internet Cycles' that are designed to bring Internet training to Indian villages after its launch in Mumbai on July 3, 2015. Tata Trusts and Google India launched a special program called Internet Saathi to empower women and their communities in rural India by enabling them to benefit from the Internet. The joint initiative is aimed at bridging the technology gender divide, which currently puts women in rural India at further risk of getting marginalized in the society as the world around them benefits from getting online. AFP PHOTO / INDRANIL MUKHERJEE (Photo credit should read INDRANIL MUKHERJEE/AFP/Getty Images)
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In May last year, the company announced a partnership with action-camera maker GoPro to enable 360 degree view in virtual reality, using a new technology that Google had developed.
The company said in November its video-sharing site YouTube supported virtual reality video. Viewers could view VR video using a cellphone and Google Cardboard viewer.
Oculus, the virtual reality company Facebook bought in 2014, has started accepting pre-orders for its much-awaited virtual reality headset, Rift, which will ship in Q1.