When it comes to McDonald's, millennials just haven't been lovin' it -- but the fast-food giant might be working to change that with a brand-new look.
Just a few weeks after announcing its new McPick 2 menu, McDonald's will roll out new bags, boxes and cups this month featuring a design it hopes will appeal to the younger crowd.
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As you can see from these press photos, the chain is ditching those signature red, white and gold colors and replacing them with bolder hues and bigger typography.
— Chicago Tribune (@chicagotribune) January 7, 2016
The company's senior director of global marketing said in a press release, "McDonald's is a fun and modern brand, and this was a progressive way to turn our packaging into art and support a community where fashion is an expression."
Not everyone is thrilled about the face-lift, though.
Eater equated the move to "putting lipstick on a pig." "But perhaps all the money ... being spent to update McDonald's packaging and make its restaurant interiors more trendy would be better put toward a different objective: improving the quality of its food."
A writer for E! said the update "is a dash of desperate if you ask us."
Micky D's says it plans to distribute the new packaging to over 36,000 restaurants worldwide throughout the year.
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