New face wash makes the Internet's 'dream cleanser' a reality
That's the question that Into the Gloss founder and CEO Emily Weiss asked users in a post on the site back in January 2015. But the question was more than a test of reader engagement; the brand actually used reader responses in developing the product.
In October, Weiss explained the elements of reader feedback they hoped to integrate into the product. She wrote:
- removes makeup
- stronger than Cetaphil but non-stripping
- balm-like texture but no oily residue ("because that really defeats the purpose of cleansing")
- soothing, conditioning natural ingredients ("more Tata Harper, less Neutrogena")
- travel-friendly pump
- no added fragrance
- no mineral oil, parabens, alcohol, silicone, nut oil, tea tree oil, or soap (whew)
- In the mornings, use it on wet skin as a traditional face wash.
- In the evenings, use it on dry skin as a makeup remover.
- A quarter of the water content has been replaced with rosewater, so you can expect it to have a great scent.
- The product features some of the same properties as a contact lens solution, so it'll be very easy on your eyes.
- The cleanser is crazy gentle: It's hypoallergenic, dermatologist tested, soap free, paraben free, sulfate free, fragrance free and not tested on animals.
Try it for yourself for $18 on Glossier. Even better, grab Glossier's Phase 1 Set with features the Milky Jelly Cleanser, plus Priming Moisturizer, cult-favorite Balm Dotcom and Perfecting Skin Tint.
See the Milky Jelly Cleanser in action below! For more of our favorite products, check out our new shop.
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