What's your dream face wash?
That's the question that Into the Gloss founder and CEO Emily Weiss asked users in a post on the site back in January 2015. But the question was more than a test of reader engagement; the brand actually used reader responses in developing the product.
In October, Weiss explained the elements of reader feedback they hoped to integrate into the product. She wrote:
stronger than Cetaphil but non-stripping
balm-like texture but no oily residue ("because that really defeats the purpose of cleansing")
soothing, conditioning natural ingredients ("more Tata Harper, less Neutrogena")
no added fragrance
no mineral oil, parabens, alcohol, silicone, nut oil, tea tree oil, or soap (whew)
In the mornings, use it on wet skin as a traditional face wash.
In the evenings, use it on dry skin as a makeup remover.
So that's one less product to take with you every time you travel. Other highlights?
A quarter of the water content has been replaced with rosewater, so you can expect it to have a great scent.
The product features some of the same properties as a contact lens solution, so it'll be very easy on your eyes.
The cleanser is crazy gentle: It's hypoallergenic, dermatologist tested, soap free, paraben free, sulfate free, fragrance free and not tested on animals.
Try it for yourself for $18 on Glossier. Even better, grab Glossier's Phase 1 Set with features the Milky Jelly Cleanser, plus Priming Moisturizer, cult-favorite Balm Dotcom and Perfecting Skin Tint.
See the Milky Jelly Cleanser in action below!
For more of our favorite products, check out our new shop.
RELATED: The 5 best sheet masks for great skin: