Hillary Clinton says she's your abuela. Twitter says nope.

Democratic Presidential Candidate Hillary Clinton Campaigns In Bettendorf, Iowa
Image: Getty

Hillary Clinton's campaign is facing backlash online over a post aimed at Spanish-speaking voters.

"7 ways Hillary Clinton is just like your abuela," a new post on the Clintons campaign's website that shows a photo of Clinton and former president Bill Clinton holding their granddaughter, Charlotte, declares the Democratic presidential candidate "isn't afraid to talk about the importance of el respeto," the Spanish word for respect.

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The post also includes a list of quotes, GIFs and photos of Clinton, including one from a speech earlier this year in front of the National Council of La Raza. During that speech, Clinton promised to champion "real" immigration reform, and said she had "just one word for Donald Trump: '¡Basta!'"


The list even includes a photo of Clinton posing with singer and actor Marc Anthony along with the caption, "Everybody loves abuela — even this guy," and a field at the bottom invites readers to "add your name for more abuela updates."

If that all seems, well, a bit forced to you, you wouldn't be the only one. Latino Rebels, a website for Latino news, called it "Hispandering":

"This is really bad. Really bad. If this is where the Clinton campaign is going, it might as well just be completely transparent about the fact that all it wants to do is Hispander like no one has Hispandered before."

It goes on to argue that the Clinton campaign is "lowering the bar" rather than "authentically reaching out" to young Latino voters.

"The Clinton campaign needs to get serious about the young Latino vote and start respecting it," the post reads. "Votes are earned, not expected."

And then it hit Twitter, where there was no stopping the hashtag #NotMyAbuela.

To its credit, Clinton's campaign has made efforts to mobilize Latino voters who will be critical in the general election. According to census data compiled by the Pew Research Center, just 48% of eligible Hispanics turned out to vote in the 2012 presidential election, compared with 64 % of whites and 66% of blacks.

During the 2008 Democratic primary, Clinton beat Obama 2-1 among Latino voters, and she has a strong network of Latino leaders and activists.

Clinton has campaigned this year with Julián Castro, the secretary of housing and urban development who has endorsed her presidential bid. She has also notched high-profile endorsements from well-known figures in the Latino community like labor leader Dolores Huerta, as well as celebrities Marc Anthony and Ricky Martin.

Her campaign, as BuzzFeed Newshas reported, has been aggressively courting Latino voters with a SMS campaign.

A Clinton campaign aide did not immediately respond to an inquiry from Mashable.

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