An image makeover for the Budweiser clydesdales?

Image Makeover for Budweiser's Clydesdales?
Image Makeover for Budweiser's Clydesdales?



The Budweiser clydesdales have become a beloved icon for the corporation -- and they always star in some of the best and most meaningful commercials of the year. (Who doesn't look forward to what Budweiser will do with the incredible animals for each Super Bowl?) Not only that, but some of them travel the country promoting Budweiser at live events for several months of the year.

Recently, the question has arisen: What do the iconic clydesdales actually have to do with beer? The brewery's parent company, Anheuser Busch-InBev, is trying to figure that out -- and it involves a bit of a makeover.

See the clydesdales through the years:



In an attempt to reach a younger audience, the clydesdales will reportedly now be celebrated for their strength and masculinity rather than the nostalgia of the past.

The giant horses must be at least 6 feet tall and 2,000 pounds with exactly the right coloring to be a Budweiser choice. The horses first joined the Budweiser family in the 1930s when they were used to celebrate the end of Prohibition and deliver beer along the east coast.

What do you think of the potential makeover for the Clydesdales? Watch above for more.

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