If Santa Claus was a woman, could she do the job?
In a shocking video captured by London-based creative agency Anomaly, children who were asked that question overwhelmingly answered "no," providing varying explanations that seem to point to accepted gender roles.
See the adorable kids respond:
Others said a woman Santa would be unable to navigate the sky and would be too weak to deliver all the presents.
"She would get lost in the sky," a boy said.
"She has to go to the gym," another child notes.
The video, which is part of the #MoreWomen campaign, invites parents to seriously talk with their children about gender inequalities.
When asked "What do you think she'd be best at," one boy immediately replies: "Cooking."
Still, one boy filmed remains positive about the prospect of a woman Kris Kringle.
"I reckon a lady Santa would be much better because she could fit down the chimneys quicker," he said.