Alex Pettyfer unveils unexpected new career move

Alex Pettyfer Claims Channing Tatum Doesn't Like Him, Find Out Why


Alex Pettyfer may have made headlines recently over a so-called on-set clash, but the 25-year-old actor has much more brewing than a Hollywood feud.

Pettyfer, best known for his roles in "Magic Mike" and "I Am Number Four" has broken into production with the launch of his company, Upturn Productions. Pettyfer joins the likes of Zac Efron, Johnny Depp and Ben Stiller -- to name just a few -- who boast their own production companies.

But unlike the scores of others in the business, Pettyfer has another weapon in his arsenal that could allow him to double down on a prime, very lucrative corner of the business: a publishing house.

It marks an unexpected turn for the young heartthrob's career and an "accidental" move that only began when he happened upon a manuscript from author Ashley Mansour, "Blood, Ink & Fire," which he absolutely loved, but lacked a publisher.

"I was wondering who was publishing the book -– because I wanted to buy the film and television rights -– and she said that no one was publishing it and what if I published it?" he told AOL in an exclusive interview. "And I thought, 'That's very sweet, but I don't know the first thing about publishing a book.' "

"I never thought in my wildest dreams I would be creating a publishing company."

Click through to see the actor through the years:
Alex Pettyfer through the years
See Gallery
Alex Pettyfer unveils unexpected new career move
LOS ANGELES, CA - NOVEMBER 30: Alex Pettyfer is seen at 'Extra' on November 30, 2015 in Los Angeles, California. (Photo by RB/Bauer-Griffin/GC Images)
LONDON - JULY 17: (EMBARGOED FOR PUBLICATION IN UK TABLOID NEWSPAPERS UNTIL 48 HOURS AFTER CREATE DATE AND TIME) Actor Alex Pettyfer attends the after show party following the UK premiere of 'Stormbreaker,' at Cirque on July 17, 2006 in London, England (Photo by Dave M. Benett/Getty Images)
MONTREAL - MARCH 5: Alex Pettyfer transformed as Hunter in CBS Films' 'Beastly.' (Photo by Takashi Seida/CBS via Getty Images)
LAS VEGAS - MARCH 18: Actor Alex Pettyfer arrives at the CBS Films presentation to promote his upcoming movie 'Beastly' at Paris Las Vegas during ShoWest, the official convention of the National Association of Theatre Owners, March 18, 2010 in Las Vegas, Nevada. (Photo by Steven Lawton/FilmMagic)
BEVERLY HILLS, CA - NOVEMBER 20: Alex Pettyfer poses for a photo during a portrait session at the Four Seasons Hotel in Beverly Hills, California on November 20, 2010. (Photo by Munawar Hosain/Fotos International/Getty Images) Reproduction by American tabloids is absolutely forbidden.
NEW YORK, NY - FEBRUARY 04: Alex Pettyfer visits the Apple Store Soho on February 4, 2011 in New York City. (Photo by Andy Kropa/Getty Images)
NEW YORK, NY - FEBRUARY 07: Actor Alex Pettyfer visits Planet Hollywood on February 7, 2011 in New York City. (Photo by D Dipasupil/FilmMagic)
Actor Alex Pettyfer attends a photocall for 'Soy El Numero Cuatro' (I Am Number Four) at the Santo Mauro Hotel on March 16, 2011 in Madrid, Spain. (Photo by Fotonoticias/WireImage)
PARIS, FRANCE - MARCH 09: Julia restoin Roitfeld, Caroline Sieber and Alex Pettyfer attend the Louis Vuitton Ready to Wear Autumn/Winter 2011/2012 show during Paris Fashion Week at Cour Carree du Louvre on March 9, 2011 in Paris, France. (Photo by Michel Dufour/WireImage)
HOLLYWOOD, CA - JUNE 14: Actors Cody Horn (L) and Alex Pettyfer attend the 14th Annual Young Hollywood Awards presented by Bing at Hollywood Athletic Club on June 14, 2012 in Hollywood, California. (Photo by Michael Buckner/Getty Images For Hollywood Life)
LOS ANGELES, CA - JUNE 24: (L-R) Actors Adam Rodriguez, Alex Pettyfer, Joe Manganiello, Kevin Nash, Matt Bomer, Matthew McConaughey, and Channing Tatum arrive at the premiere of Warner Bros. Pictures' 'Magic Mike' during the 2012 Los Angeles Film Festival at Regal Cinemas L.A. Live on June 24, 2012 in Los Angeles, California. (Photo by Kevin Winter/Getty Images)
LOS ANGELES, CA - APRIL 20: Actors Alex Pettyfer (L) and Betty White on stage the 24th Annual GLAAD Media Awards presented by Ketel One and Wells Fargo at JW Marriott Los Angeles at L.A. LIVE on April 20, 2013 in Los Angeles, California. (Photo by Kevin Tachman/Getty Images for GLAAD)
LOS ANGELES, CA - OCTOBER 2: Alex Pettyfer and Emmy Rossum attend the Launch of Claiborne Swanson Frank's 'Young Hollywood' Book Hosted by Michael Kors at a private residence on October 2, 2014 in Beverly Hills, California. (Photo by Amy Graves/WireImage)
BUENA PARK, CA - OCTOBER 29: Alex Pettyfer visits Knott's Scary Farm at Knott's Berry Farm on October 29, 2015 in Buena Park, California. (Photo by Jerod Harris/Getty Images)
LOS ANGELES, CA - NOVEMBER 30: Alex Pettyfer is seen at 'Extra' on November 30, 2015 in Los Angeles, California. (Photo by RB/Bauer-Griffin/GC Images)

After bringing it up with his business partner and six months of research, the off-the-cuff suggestion became a reality -- and the novel is available for purchase today. As it turns out, the "accidental" encounter is kind of a brilliant one.

Leveraging existing fan bases into a film adaptation has major potential -- think the "Hunger Games" and "Harry Potter" film series, which have raked in $2.8 billion and $7.7 billion worldwide respectively.

Pettyfer is no stranger to this space. Three of his young adult blockbusters originated in print -- "I Am Number Four," "Stormbreaker" and "Beastly." But it's not just about the sci-fi thrillers of the world. Films like "Still Alice" and "Room" are just more examples of the potential of book-to-film adaptations that generate much-coveted attention come awards show season.

"We're targeting stories," he said. "I think the greatest thing that you feel when you walk into a book store is this overwhelming sensation that you can pick up a book and dive in to your own imagination and be swept away ... I think that escapism, that excitement, is what I get when I find a book and the possibility of bringing that to a visual sensation of escapism."

The concept of a publish-to-production service is also an attractive prospect for authors aiming for the same kind of return ... or even a fraction of it at the least.

"I think when you introduce something or a piece of material with the opportunity of it potentially becoming either a film or television, it becomes more exciting. These books that are so successful like the 'Hunger Games' and 'Twilight' -- they have these fandoms for years wanting them to become film and I think we're just trying to turn that opportunity over faster."

Part of that strategy is marketing books as you would films, doing television appearances and targeting that "movie audience" in addition to a traditional bookish one.

"People that have embraced the book have not necessarily been readers, which is an incredible thing. It's always difficult to get any product into the market with noise, and I just want to take a different approach than I thought would be the obvious route," Pettyfer said.

Of course, with huge reward comes even bigger risk -- the biggest of which is alienating or disappointing the story's fandom, like the original backlash when Kristen Stewart was first cast in "Twilight," for example.

"Every person's imagination is different," Pettyfer said. "And everyone's perception of the story is different. And the only thing you can really do when adapting a book into film is tell the best possible story that is as true to what you feel personally. Everyone has their own interpretation and imagination. You have to please the story and be as true to the story as much as possible, and that's all you can do as a filmmaker."

The actor's first acquisition as a publisher, "Blood, Ink & Fire," seems like it fits the bill in the post-apocalyptic young adult sphere, but time will tell if the payoff is strong. In the meantime, the star is looking to enjoy the holiday season -- he absolutely loves Christmas -- with family and friends.

It's clear that Pettyfer will be wearing many hats in 2016 -- actor, producer and publisher, among others -- but his new year's resolution is a simple one: "Drink more water."

Pick up a copy of "Blood, Ink & Fire" on Amazon.

More original interviews on
Kirsten Dunst cuts both ways on 'Fargo'
Gregg Sulkin on girlfriend Bella Thorne and why he has 'never been happier'
John Legend: 'I just want to be a good dad'

Read Full Story

Sign up for Entertainment Insider by AOL to get the hottest pop culture news delivered straight to your inbox!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.