American Apparel faces major backlash for Black Friday employee t-shirt

What's Next After American Apparel's Bankruptcy Filing
What's Next After American Apparel's Bankruptcy Filing


American Apparel, the "hipster" clothing store that filed for bankruptcy last month, is in the headlines once again.

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The "made in America" brand, which is known for pushing the boundaries, has reportedly asked that employees wear shirts for Black Friday that say, "Ask me to take it all off."



The Mary Sue was recently sent an email from an anonymous American Apparel employee, who shared the email from corporate. The employee expressed that the shirt made them feel uncomfortable and even sexualized.

%shareLinks-quote="With this particular campaign though, it takes that commodification of our sexuality out of our hands, inviting customers to comment on our bodies in a way that's really gross and invasive. " type="quote" author="Anonymous employee" authordesc="The Mary Sue" isquoteoftheday="false"%

According to The Mary Sue's source, corporate said that shirts were optional, but highly encouraged.

UPDATE: In a statement made to The Mary Sue via email, an American Apparel spokesperson said the slogan will be discontinued. The statement (in part) reads:

%shareLinks-quote="American Apparel is a company that values free speech, and most importantly, creating an environment where employees feel valued, protected, and safe. As such, we have decided to discontinue this slogan..." type="quote" author="American Apparel spokesperson" authordesc="The Mary Sue" isquoteoftheday="false"%

[h/t Mic]

In 2014, the company fired its founder Dov Charney, after an "ongoing investigation into alleged misconduct." Take a look at the former CEO here:



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