Justin Bieber and One Direction might be embroiled in the tween album sales rivalry of the year, but both acts came out ahead on Spotify — Bieber's "Purpose" and 1D's "Made in the A.M." each topped the streaming service's previous record for most streams in first week of release.
Bieber's latest, which is expected to top the latest U.S. album chart, logged 205 million worldwide streams and 77 million domestically. One Direction saw about half that action; the U.K.-based quartet's fifth studio album was streamed 106 million times globally, according to Billboard.
The devoted efforts of the superstars' fan armies led the young men to top the record previously held by the Weeknd, whose "Beauty Behind the Madness" had notched 90 million streams in its first week earlier this year. The album remains a major chart contender.
Bieber and One Direction also made moves on Internet radio hub Pandora. Since their shared release date of Nov. 13, Bieber saw a 23% increase in spins on the service, a 47% jump in station adds and 32% more "thumbs up." One Direction saw an 8% bump in spins, 26% more station adds and an 11% "thumbs up" increase.
Both Bieber and One Direction are expected to appear at the American Music Awards, which will air live Nov. 22 on ABC from Los Angeles' Microsoft Theater.
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Justin Bieber, One Direction top Spotify release week record
Canadian pop megastar Justin Bieber (C) plays basketball with a young survivor of Super Typhoon Haiyan in Palo, Leyte province on December 10, 2013. Pop megastar Justin Bieber sang to and played basketball with young survivors of the Philippines' deadliest typhoon on December 10 after he flew into the disaster zone to boost an international relief effort. AFP PHOTO (Photo credit should read STR/AFP/Getty Images)
LOS ANGELES, CA - JULY 27: The winner of Champ of Charity singer Justin Bieber (L) and singer Cody Simpson onstage at the 2014 Young Hollywood Awards brought to you by Samsung Galaxy at The Wiltern on July 27, 2014 in Los Angeles, California. The Young Hollywood Awards will air on Monday, July 28 8/7c on The CW. (Photo by Frederick M. Brown/Getty Images for Variety)
The "Baby" singer headed straight to the salon for a new makeover ... this time going blonde! (Instagram)
LOS ANGELES, CA - AUGUST 23: Justin Bieber attends a VMA Pre-Party hosted by Chris Brown & Pia Mia featuring Bera on August 23, 2014 in Los Angeles, California. (Photo by Araya Diaz/Getty Images)
NEW YORK, NY - JAN 17: General view of a Justin Bieber for Calvin Klein Billboard located on Houston Street on January 17, 2015 in New York City. (Photo by Tomas/IMAGES/Getty Images)
LAS VEGAS, NV - MARCH 15: Singer Justin Bieber arrives at Omnia Nightclub at Caesars Palace to celebrate his birthday on the nightclub's opening weekend on March 15, 2015 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/Getty Images)
CANNES, FRANCE - NOVEMBER 07: Singer Justin Bieber attends the 17th NRJ Music Awards ceremony at Palais des Festivals on November 7, 2015 in Cannes, France. (Photo by Marc Piasecki/WireImage)
LOS ANGELES, CA - JANUARY 18: Justin Bieber and Corey Gamble are seen in Beverly Hills, Ca on January 18, 2016 in Los Angeles, California. (Photo by Light Brigade/Bauer-Griffin/GC Images)