Yes, Amazon's pre-Black Friday deals were here nearly three weeks ago, but now the company announced more pre-Black Friday deals to feast upon while you wait for actual Black Friday deals.
For the consumer, this means one simple thing: savings.
On Friday, Nov. 20, the company will add more deals every five minutes for eight days — right up until Black Friday. Furthermore, there will be 10 Deals of the Day starting midnight on Thanksgiving, and up to 10 more on Black Friday itself.
So what will be on offer this year? First, Amazon will slash prices off its own products: Kindle Paperwhite will cost $99.99, Kindle Fire will definitely be the cheapest big-name tablet around at $34.99, and the company will also slash $25 off of Amazon Fire TV and $15 off of Amazon Fire Stick and Amazon Fire TV Stick with Voice Remote.
See also: Take a look at the initial wave of products in Amazon's pre-Black Friday sale
Amazon will also offer up to 45% off select Samsung and LG TVs, and other unnamed TV sets will be offered on the cheap, including a "top-selling" 60-inch 4K TV for $799. Other gadgets, including Acer's Home Theater Projector, Vizio's 2.1 Home Theater Sound Bar, and Polk Audio Omni S2 Wireless Speaker, will be offered at reduced prices as well.
See also: Happy birthday, Amazon Echo, and thanks for being so wonderfully random
Of course, it's not all about electronics; a long list of baby, sports, home, fashion and beauty products will also be on sale, as will books, music and video games.
Check out Amazon's current Black Friday deals over at www.amazon.com/blackfriday.