A new commercial for a limited edition Barbie doll features a never-before-touted market: a pre-teen boy.
Jeremy Scott's loud and popular fashion line Moschino, worn by the likes of Madonna and Katy Perry, has joined forces with the famous Mattel toy — and the clip promoting the sold-out collection features a young boy and two girls ecstatic over the release.
"Moschino Barbie is so fierce!" the coiffed kid exclaims.
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Barbie commercial stars a boy for the first time (Video)
ROME, ITALY - SEPTEMBER 11: Clothes for Barbie Dolls exhibition during the 'I Love B' as a part of the Vogue Fashion Night Out of Rome at Galleria Vittoria on September 11, 2014 in Rome, Italy. (Photo by Ernesto Ruscio/Getty Images)
PARIS, FRANCE - FEBRUARY 13: A Barbie doll created by Maggia (Unique Model, Couture at Versailles), is displayed during the exhibition 'Barbie retro chic' at the 'Musee de la poupee' on February 13, 2014, in Paris, France. The exhibition shows more 150 Barbie Dolls from February 11 until September 13, 2014. (Photo by Chesnot/Getty Images)
MUNICH, GERMANY - JANUARY 28: Barbie-dolls with the Barbie Collection 2014 are shown at the Press-Preview of the Nuremberg International Toy Fair 2014 on January 28, 2014 in Nuremberg, Germany. The Barbie Collection 2014 was presented by Designer Guido Maria Kretschmer. The Nuremberg International Toy Fair 2014 is the worlds biggest toy fair and is opendend to visitors from January 29th to February 3rd. (Photo by Joerg Koch/Getty Images)
NEW YORK, NY - FEBRUARY 17: A view a Barbie doll at the Sports Illustrated Swimsuit 50th Anniversary Pink Carpet celebration on February 17, 2014 in New York City. (Photo by Michael Stewart/WireImage)
This picture taken on January 20, 2014 shows Barbie dolls in different clothes as they are displayed in the Tassenmuseum Hendrikje in Amsterdam, on January 20, 2014. AFP PHOTO / ANP / BAS CZERWINSKI ***netherlands out*** (Photo credit should read BAS CZERWINSKI/AFP/Getty Images)
Barbie dolls, manufactured by Mattel Inc., the world's largest toymaker, sit on display at Hamleys Plc's flagship toy store on Regent Street in London, U.K., on Wednesday, July 25, 2012. The U.K. economy shrank more than economists forecast in the second quarter as record rainfall and an extra public holiday in the period sent output down the most in more than three years. Photographer: Simon Dawson/Bloomberg via Getty Images
And this isn't your mom's Barbie. The Moschino iteration is clad in leather power suits, gold rope and paparazzi-shaming sunglasses.
"She's the girl who has it all, please hold while she takes this call," a jingle sounds as the kids jump for joy. Social media was full of praise for the young man, with varying messages exclaiming it'd be the "best thing you'll see this week."
Gary Janetti, "Family Guy" producer and husband to Hollywood stylist Brad Goreski, joked the commercial was "missing the part where the dad comes in and says "'put that fucking doll down!'"
I don’t care if there’s a boy in this ad, it’s still crap- encouraging young girls into brand worship. https://t.co/FH9XS8sXSi
Social media cries aside, the doll is so popular its reselling on sites like eBay, according to Vogue. The initial run of 700 units priced at $150 are available on sites like eBay in the $400-800 range.