Why you might be seeing fewer commercials on TV

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Why You Might Be Seeing Fewer Commercials On TV


There's a new trend that should be good news to television viewers.

According to reports, major media companies are scaling back on the number of commercials they air during primetime shows.

SEE ALSO: US soccer says no to heading for kids (and it's about time)

This change has been prompted by competition for a younger audience from ad-free, on-demand sites like Netflix and from advertisers who want less clutter in the marketplace.

Viacom has confirmed its reduced ad load which the CEO talked about in September as a way to "improve the consumer experience and drive pricing."

TruTV, which is owned by Time Warner, will reportedly start having 50 percent fewer ads during its primetime original programming towards the end of 2016.

Fox is trying out a new approach for its Hulu content where the user will be engaged in an interactive ad for 30 seconds versus the typical 2-1/2 minute stream of commercials.

The media companies do not expect this shift to hurt revenues significantly, as the advertising market has already been weakened by lower ratings.

Networks should also be able to charge more per slot since there will be less supply and a greater likelihood of viewers seeing the promo.

RELATED: History of baseball and television
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History of baseball and television
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Why you might be seeing fewer commercials on TV
circa 1945: A baseball game plays on an early television set. (Photo by R. Gates/Hulton Archive/Getty Images)
Whitey Herzog, former Denver Bear outfielder now in the Washington Senators, and Debbie, his 21-month-old daughter, watch television in their trailer home at 5555 West 16th avenue while his wife, Mary Lou, steals a moment from her kitchen work for a peek.; (Photo By The Denver Post via Getty Images)
A young family watching baseball on television in their lounge, 1966. (Photo by Harold M. Lambert/Getty Images)
ANAHEIM, CA - AUGUST 13: The Phillie Phanatic watches the Philadelphia Phillies verses the Los Angeles Angels of Anaheim on television in a hallway on August 13, 2014 at Angel Stadium of Anaheim in Anaheim, California. (Photo by Matt Brown/Angels Baseball LP/Getty Images)
KANSAS CITY, MO - OCTOBER 29: Kansas City Royals fans cheer in the Power and Light District during Game Seven of the World Series on October 29, 2014 in Kansas City, Missouri. Thousands of fans gathered to watch the Kansas City Royals take on the San Francisco Giants. (Photo by Julie Denesha/Getty Images)
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