At the Fast Company Innovation Festival, Gwyneth Paltrow announced that she and her business partner Lisa Gersh are launching a new enterprise: a publishing imprint called Goop Press. It will complement Goop, her weekly lifestyle newsletter that offers readers advice, recipes, travel guides and the opportunity to purchase products that Paltrow and her team have curated.
"We're really thrilled because we are starting a book imprint with Grand Central Publishing," the actress and entrepreneur told journalist Katie Couric on the Fast Company stage in New York City. Grand Central published Paltrow's previous cookbooks. "They're great publishers, and so my next cookbook will be the first book on the Goop imprint."
Goop Press will start off by publishing four books a year. One book will be produced by Paltrow and the staff at Goop, which Paltrow founded in 2008. Three other books a year will be written by creators and experts who have been featured on Goop's website and in its newsletters over the years.
"Books are back. There was this whole fear when ebooks came out that books would just totally disappear."
Lisa Gersh, CEO of GOOP
"Books are back," quipped Gersh. "There was this whole fear when ebooks came out that books would just totally disappear. I think it's like any other part of the media business—some people prefer to read a newspaper in the morning and get a little bit of black on their fingers. Some people read it online. I read the real newspaper, my husband reads it online. I think books are the same thing, some people want to read them on their devices and some people want to hold them."
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THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0194 -- Pictured: Actress Gwyneth Paltrow on January 14, 2015 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)
CRUEL DOUBT -- Air Date 05/17/1992 -- Pictured: Gwyneth Paltrow as Angela Pritchard -- Photo by: Gary Null/NBCU Photo Bank
Gwyneth Paltrow holds a phone in a scene from the film 'Moonlight And Valentino', 1995. (Photo by Gramercy Pictures/Getty Images)
NEW YORK CITY - MARCH 29: Actress Gwyneth Paltrow attends the 'Jefferson in Paris' New York City Premiere on March 29, 1995 at the Paris Theatre in New York City. (photo by Ron Galella, Ltd./WireImage)
BEVERLY HILLS, CA - JANUARY 11: In this handout photo provided by NBCUniversal, Presenter Gwyneth Paltrow speaks onstage during the 72nd Annual Golden Globe Awards at The Beverly Hilton Hotel on January 11, 2015 in Beverly Hills, California. (Photo by Paul Drinkwater/NBCUniversal via Getty Images)
HOLLYWOOD, CA - SEPTEMBER 05: Actress Gwyneth Paltrow arrives at Hollywood Unites For The 4th Biennial Stand Up To Cancer (SU2C), A Program Of The Entertainment Industry Foundation (EIF) at Dolby Theatre on September 5, 2014 in Hollywood, California. (Photo by Barry King/FilmMagic)
NEW YORK, NY - FEBRUARY 12: Actress Gwyneth Paltrow attends the Boss Women fashion show during Mercedes-Benz Fashion Week Fall 2014 at Skylight Limited on February 12, 2014 in New York City. (Photo by Craig Barritt/Getty Images for Mercedes-Benz Fashion Week)
NEW YORK, NY - FEBRUARY 10: Gwyneth Paltrow attends The Great American Songbook event honoring Bryan Lourd at Alice Tully Hall on February 10, 2014 in New York City. (Photo by Kevin Mazur/Getty Images for Lincoln Center)
BERLIN, GERMANY - FEBRUARY 01: Gwyneth Paltrow attends the 49th Golden Camera Awards at Tempelhof Airport on February 1, 2014 in Berlin, Germany. (Photo by Luca Teuchmann/WireImage)
LOS ANGELES, CA - JANUARY 10: Actress Gwyneth Paltrow, wearing Diane Von Furstenberg, attends Diane Von Furstenberg's Journey of A Dress Exhibition Opening Celebration at May Company Building at LACMA West on January 10, 2014 in Los Angeles, California. (Photo by Donato Sardella/Getty Images for Diane Von Furstenberg)
LONDON, ENGLAND - DECEMBER 02: Gwyneth Paltrow poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013 in London, England. (Photo by Stuart C. Wilson/Getty Images)
LONDON, ENGLAND - NOVEMBER 25: Gwyneth Paltrow attends the Matthew Williamson and Gwyneth Paltrow Kids Company dinner at aqua shard on November 25, 2013 in London, England. (Photo by David M. Benett/Getty Images)
PARIS, FRANCE - NOVEMBER 07: Gwyneth Paltrow launches the Printemps Christmas Decorations Inauguration In Paris at Printemps Haussmann on November 7, 2013 in Paris, France. (Photo by Dominique Charriau/WireImage)
HOLLYWOOD, CA - SEPTEMBER 16: Gwyneth Paltrow arrives at the 'Thanks For Sharing' - Los Angeles Premiere at ArcLight Hollywood on September 16, 2013 in Hollywood, California. (Photo by Steve Granitz/WireImage)
HOLLYWOOD, CA - SEPTEMBER 16: Actress Gwyneth Paltrow arrives at the Los Angeles Premiere 'Thanks For Sharing' at ArcLight Cinemas on September 16, 2013 in Hollywood, California. (Photo by Jon Kopaloff/FilmMagic)
EAST HAMPTON, NY - AUGUST 10: Actress Gwyneth Paltrow signs books during Authors Night For The East Hampton Library at Gardiner's Farm on August 10, 2013 in East Hampton, New York. (Photo by Matthew Peyton/Getty Images for East Hampton Library)
NEW YORK, NY - MAY 07: Actress Gwyneth Paltrow attends Meet The Developer at the Apple Store Soho on May 7, 2013 in New York City. (Photo by Debra L Rothenberg/FilmMagic)
THE TONIGHT SHOW WITH JAY LENO -- Episode 4448 -- Pictured: Actress Gwyneth Paltrow arrives on April 25, 2013 -- (Photo by: Stacie McChesney/NBC/NBCU Photo Bank via Getty Images)
HOLLYWOOD, CA - APRIL 24: Actress Gwyneth Paltrow arrives at the 'Iron Man 3' - Los Angeles Premiere at the El Capitan Theatre on April 24, 2013 in Hollywood, California. (Photo by Allen Berezovsky/WireImage)
NEW YORK, NY - MAY 06: Actress Gwyneth Paltrow attends the Costume Institute Gala for the 'PUNK: Chaos to Couture' exhibition at the Metropolitan Museum of Art on May 6, 2013 in New York City. (Photo by Jennifer Graylock/FilmMagic)