CNN said the "we're open" or "we're closed" strategies "mirror conflicting trends in the industry."
Although some outlets are closing altogether this year, some stores will be opening right around dinner time, between 5-6 p.m, like Target. Other retailers are opening earlier than they ever have.
As for H&M, this is the first time the company has been closed on Thanksgiving.
RELATED: Take a peek at some of the wild Black Friday lines from last year
Crazy black friday lines
You won't be shopping at H&M on Thanksgiving, either
Best Buy #281 - The Night Before 'Black Friday'
Best Buy Manager Asad R. Ali (L) goes over the ground rules of camping out on the sidewalk with Brent Hart, 26 as he camps out with a tent in advance of Black Friday on the sidewalk of the Fair Lakes Best Buy store on November 23, 2011, in Fairfax, Virginia. He is fifth in line and plans on purchasing 'doorbuster' deals that include a 200-dollar 42 ich flat-screen TV and a 299-dollar 15.5 inch laptop at midnight Friday. Hart is a military contractor and leaves in December for Afganistan and wants the laptop to stay in touch with his family. AFP PHOTO/Paul J. Richards (Photo credit should read PAUL J. RICHARDS/AFP/Getty Images)
apple store fifth avenue black friday
apple store fifth av
TROY, MI - NOVEMBER 28: Customers receive Wal-Mart sales circulars as they wait in line to enter the store Thanksgiving day on November 28, 2013 in Troy, Michigan. Black Friday shopping began early this year with most major retailers opening their doors on Thanksgiving day as consumers took advantage of discounted prices to prepare for the holiday season. (Photo by Joshua Lott/Getty Images)
Shoppers line up for a Black Friday sale at a Target Corp. store in Mentor, Ohio, U.S., on Thursday, Nov. 24, 2011. Retailers are pouring on the discounts to attract consumers grappling with 9 percent unemployment and a slower U.S. economic expansion than previously estimated. Photographer: Daniel Acker/Bloomberg via Getty Images
Shoppers wait in line to make purchases at a Super Target store in Thornton, Colorado, U.S., on Friday, Nov. 26, 2010. Shoppers on Black Friday, the biggest shopping day of the year, are taking advantage of deals as they face down a slower economic recovery than projected. Photographer: Matthew Staver/Bloomberg via Getty Images
Tabitha Taormina, 13, lays on the ground while waiting in line for laptop computers at a Wal-Mart Supercenter in Denver, Colorado, U.S., on Friday, Nov. 27, 2009. Shoppers gathered at Best Buy Co., Target Corp. and Toys 'R' Us Inc. stores from New Jersey to Texas well before midnight yesterday to take advantage of Black Friday deals on televisions, laptops and robot hamsters. Photographer: Matthew Staver/Bloomberg via Getty Images
FORT WORTH, TX - NOVEMBER 27: Shopper Trey Hoffman tries to get some rest while waiting in line for the 5 a.m. opening of a Target store on November 27, 2009 in Fort Worth, Texas. Many shoppers waited in line for hours for the chance to snatch up limited quantity specials that the store was offering. According to the National Retail Federation, a trade organization, as many as 134 million people, 4.7% more than last year, will shop over the next three days. (Photo by Tom Pennington/Getty Images)
PLEASANT PRAIRIE, WI - NOVEMBER 28: Holiday shoppers race around for gifts after braving the cold temperatures out side of Target as they start the traditional holiday shopping season November 28, 2008 in Pleasant Prairie, Wisconsin. The day after Thanksgiving is typically the busiest shopping day of the year and traditionally a indicator of the economy and how the holiday shopping season will go. (Photo by Darren Hauck/Getty Images)