Greg Gold, a co-founder of Propaganda Films who directed the music video for the Dirty Dancing hit song "(I've Had) The Time of My Life," performed by Bill Medley and Jennifer Warnes, has died. He was 64.
Gold died unexpectedly on Oct. 23, his family announced.
Gold, along with producers Steve Golin and Sigurjon Sighvatsson and directors David Fincher, Nigel Dick and Dominic Sena, launched Propaganda in 1986, and the company became a prolific producer of music videos. Propaganda was acquired by PolyGram Filmed Entertainment in 1991.
"(I've Had) The Time of My Life" won the Oscar in 1988 for best original song, took a Grammy for best pop performance by a duo or group with vocals and spent a week at No. 1 on the Billboard Hot 100 chart in November 1987.
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Gold actually shot the music video twice (once when actress Jennifer Grey was absent because of sickness), and future feature directors Fincher and Sena (Gone in Sixty Seconds) handled the cameras.
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Gold also worked with such artists as k.d. lang, Quincy Jones, Aretha Franklin, Smokey Robinson and Joshua Bell. He later co-founded and served as president of Milk and Honey Films and was a partner in the Prague Studios complex in the Czech Republic.
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A native of The Bronx, Gold attended Hofstra University and studied film at Boston University and the School of Visual Arts in New York City before attending the American Film Institute in Los Angeles.
Survivors include his wife, Grammy Award-winning songwriter and producer Sharon Robinson, a frequent collaborator of songwriter Leonard Cohen; son Michael; and siblings Marion, Joan and Sandy.
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