Terrifying moment 'HM x Balmain' collaboration shoppers almost destroy an H&M store

Balmain Launch Causes Chaos At H&M Stores
Balmain Launch Causes Chaos At H&M Stores


There's no denying this is probably the most anticipated collaboration in H&M history -- celeb-loved designer Olivier Rousteing's Balmain for H&M was bound to fly off the shelves like lightning, but you might not believe how crazy the moment was!

It sold out completely within 3 hours online, and shoppers entering the physical stores across the world created chaos in their wake (to say the least). It's difficult enough to shop online -- where sites stall, things slip out from under your digital fingertips and your particular size could be gone in a blink -- but imagine the physical and emotional damage (okay, kidding) that awaits you in the store. Elbow to the face, anyone?

Watch the clip below to see one scary store stampede, and take pity right now on the H&M retail staff and security guards who was forced to chaperone the madness.



It was an impressive collection, so we're not that surprised this was the reaction. Olivier Rousteing has a following that loves him for good reason, and so you see the result. Click through to see the collection on the runway, below!