With YouTube becoming one of the most powerful platforms for people to share their unique talents and interests, many aspiring entertainers are taking to the outlet to make a name for themselves and to connect with people all over the world. One such talent, Griffin Arnlund, has become a public figure and idol to many young people around the globe.
When Griffin was only 15 years old, she created her YouTube channel and uploaded her first video. Since then, she has garnered a growing audience of over 500,000 across YouTube and Instagram with her beauty, fashion and lifestyle content. By captivating a reputable name for herself in the digital world, Griffin hopes to continue her pursuits of being a successful actress.
What makes Griffin so special is her determination to help others through her social media platforms. After being bullied in high school, Griffin took to her YouTube channel to share her story with thousands of strangers in the hopes of making them realize that they aren't alone in their struggles. Since sharing her story, she has worked to combat bullying, sexism, domestic violence and other social issues through collaborations with DoSomething.Org, Miss America 2015 and Kylie Jenner. She also plans to take a six page spread in Local Wolves magazine this month to talk all things #GirlPower.
Those who once bullied Griffin clearly didn't realize the force of the powerhouse they were dealing with. By living on a legacy of positive reform, sharing her amazing style on social media, participating in highly entertaining skits and collaborating with some of the biggest brands and celebrities in the world, Griffin has proven that nothing can stop her from pursuing her dreams. She's inspiring people around the world to stay true to themselves and to never give up.
We were lucky enough to sit down and chat with the aspiring actress to discuss her favorite videos, her upcoming projects and of course her absolutely amazing fans.
What made you decide to start making YouTube videos to share your beauty, fashion and lifestyle content?
I had seen a lot of other YouTubers making their weekly or daily videos and I thought, "That's really cool. I think I can do that." So I asked for a camera for my birthday and I got it for my birthday/Christmas because it was a really expensive camera and that's not something my family could really afford. They split it as my gift for both occasions. From there, I started making my videos and it just kind of worked out. I really don't know what I would do without my parents.
I know your long-term goal is to be an actress. How do you think your utilization of YouTube and other social platforms will help you or has helped you reach this goal?
I think if I'm doing skits and YouTube and showing what I can do, I think people will hopefully notice and use me in future projects. Recently, it's also become a bit of a numbers game. If you have somewhat of a following, casting agents are interested because that reduces the budget for movie promotion and other costs.
Your videos include a wide variety of topics. What is your favorite type of video to make?
I'm not the best with makeup, but I like to make makeup videos. I also like to make fashion look books and just artsy videos. Even if those types of videos aren't necessarily enjoyed by a ton of other people, I enjoy making them. I just like to do my own thing with my videos.
You clearly have an gift for creating unique content for marketing campaigns as you've worked with brands including Hollister, Abercrombie & Fitch and Brandy Melville and Elf Cosmetics. Is this a skill you'd like to utilize more with your career down the road? Why is this skill so important for what you do?
I do want to utilize it more because if I find a brand or company that's true to me and that I think my followers would enjoy, I want to share it and promote it. One of my first big campaigns was with Elf Cosmetics. All of their products are fairly inexpensive and my audience is very young, so they don't have all the money in the world. Elf Cosmetics, Hollister and those types of brands are great for my audience given their budgets and interests. What's also great about Elf Cosmetics is I'm able to take a popular look, maybe one that Kylie Jenner has been sporting that's extremely expensive, and I can get a similar look for much less money to make it a lot more relatable to my audience. It's important for me to take a brand and mix it with my audience and my image.
I know you've worked on multiple anti-bullying campaigns. What's one piece of advice or wisdom you would give to one of your followers struggling with being bullied?
Something that everyone should know, regardless of whether or not they're being bullied, is that there's always a way out of it. There's always a way out and people don't always realize that. When I was being bullied, I never knew that there were people and numbers I could call to get help. I didn't know there was DoSomething.org, which is one of my favorite organizations right now. I was never aware of those options so I was just kind of stuck in a rut. I think if people were aware of the options out there that could help them, they wouldn't feel so alone.
Congrats on your page six spread in Local Wolves! I know you plan to talk all things "Girl Power" for the spread. Why do you think "Girl Power" is such an important message to convey to your audience?
My generation and those before me have been so focused on gender differences. I grew up with people saying "pink is for girls, blue is for boys." If a girl wanted a toy, she would get a barbie. If a guy wanted a toy, he'd get a hammer. I just think that's so dumb. What if a girl wants a hammer? Girl power is so important because now it's finally becoming understood that girls are equal to boys. But for a really long time that wasn't understood and there's still so far to go. There's so much left to do. I think empowering women is such a great topic.
When you're not making videos or working on professional projects, what's your favorite thing to do for fun on a day off?
I like to go on adventures. It sounds weird, but I'll go to an abandoned zoo or I'll take a four-hour drive, hike for the day and then drive back. I just like to go on different adventures and see what the world has to offer. And L.A. is amazing for that.
What is your absolute favorite thing about your fans?
I love how supportive they are. I'll post a video and they'll already be tweeting about it before I even promote or announce it. Also, I don't know how they can tell, but sometimes they can just tell if I'm in a bad mood and they'll be like "Griffin we hope you feel better," or "love you, have a good day!" and it's just so sweet and supportive. They always know how to make me feel better.
Do you have any exciting projects or videos coming up for fans to get excited about?
I'm working on my own campaign for DoSomething.org. I will be the face of the campaign and I'll be promoting it across all boards. I'm very excited for that because they're an organization that I really enjoy working with. I agree with everything that they do and I absolutely love them. I also just collaborated with Kylie Jenner for her #IAmMoreThan campaign. It's really exciting for me because I grew up keeping up with the Kardashians, literally! I watched the show and followed their fashion so it's really exciting for me to be working with them. It's insane! This was the first time I had ever shared my story about being bullied, so for Kylie to get involved is really powerful. I'm definitely "Team Kylie" and I was so grateful to share my story for the first time through this medium. I fully support the #IAmMoreThan campaign and the message behind it.
Click through this slideshow to see some of Griffin's best style moments:
Watch this video to learn about Kylie Jenner's #IAmMoreThan campaign that Griffin participated in:
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