Amazon just kicked off Black Friday sales 3 weeks in advance

Amazon Doubles 'Lightning Deals'
Amazon Doubles 'Lightning Deals'

Amazon just kicked off its Black Friday deals three weeks in advance of the shopping holiday.

The retailer launched an online store showcasing the deals, which include promotions like 30% off a 55-inch Sony flat screen television, 40% of Frye shoes, and $170 off a Sony digital camera.

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The store will give an edge to Prime members, allowing them to shop certain deals 30 minutes before they become available to all Amazon customers, the company said.

"Black Friday 2015 is almost here, but we didn't want you to wait until the day after Thanksgiving for Black Friday deals, so we kicked off the savings a little early," the deals store website says. "We are counting down to the big day with even more deals, all day, every day."

Black Friday, which is the day after Thanksgiving, is one of the biggest shopping holidays of the year.

The Amazon sales comes almost week before Walmart is planning to launch its own holiday price cuts on Sunday. Walmart's discounts, which the chain calls rollbacks, will last eight weeks.

%shareLinks-quote="We are counting down to the big day with even more deals, all day, every day" type="quote" author="Amazon" authordesc="" isquoteoftheday="false"%

Here's a list of some of the promotions Amazon is offering for Black Friday, which is November 27.

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Originally published