REI's CEO, Jerry Stritzke, is truly sticking to their brand by paying employees to enjoy the outdoors on Nov. 27, and skip the madness of Black Friday.
"This Black Friday, we're closing all 143 of our stores and we're paying our employees to get outside, because we believe a life lived outside, is a life well lived. We'd rather be in the mountains than in the aisles."
Jerry Stritzke, CEO of REI, Youtube
In an email to all REI employees, Stritzke says: "While the rest of the world is fighting it out in the aisles, we hope to see you in the great outdoors."
This move is part of REI's campaign to encourage people to forgo shopping to spend time outside instead. REI asks the Twitterverse to share what they're doing on Black Friday, using #OptOutside.
I rejoiced the day I no longer reported on retail, and my Thanksgiving became mine again. @REI workers, welcome to sweet relief #OptOutside
Watch REI's #OptOutside video here, shot in the great outdoors:
Speaking of the outside world, check out some of our favorite aerial shots from around the world:
Beautiful Aerial Photography
The brilliant reason REI will be closed on Black Friday
A hot-air balloon flies over fields on the outskirts of Minsk on July 18, 2015, during the Second International Aeronautics Championship. About 70 pilots from Belarus, Ukraine, Russia, Latvia, Lithuania, Poland, Moldova and New Zealand take part in the championship. (Photo credit: SERGEI GAPON/AFP/Getty Images)
The pack rides during the 183 km fifteenth stage of the 102nd edition of the Tour de France cycling race on July 19, 2015, between Mende and Valence, southern France. (Photo credit: JEFF PACHOUD/AFP/Getty Images)
Aerial view taken on May 9, 2015 shows railtracks at the Maschen marshalling yard in Seevetal, northwestern Germany. German train drivers on May 10, 2015 ended a week-long walkout, the longest in the history of rail operator Deutsche Bahn, with a promise to give strike-weary passengers 'a break' for a while. (Photo credit: CHRISTIAN CHARISIUS/AFP/Getty Images)
Aerial view of sailing boats that lay in the water of Lake Starnberg which water is covered with pollen near Starnberg, southern Germany, on May 8, 2015. (Photo credit: PETER KNEFFEL/AFP/Getty Images)
People play in the water overflowing from a defunct but still watery reservoir called the Wawa dam in Montalban in Manila on March 22, 2015. The Philippines observes World Water day on March 22, a global event that focuses on finding access to clean and safe water. (Photo credit: NOEL CELIS/AFP/Getty Images)
AUCKLAND, NEW ZEALAND - MARCH 18: In this handout image provided by the Volvo Ocean Race, Start of Leg 5 from Auckland to Itajai on March 18, 2015 in Auckland, New Zealand. The Volvo Ocean Race 2014-15 is the 12th running of this ocean marathon. Starting from Alicante in Spain on October 04, 2014, the route, spanning some 39,379 nautical miles, visits 11 ports in eleven countries (Spain, South Africa, United Arab Emirates, China, New Zealand, Brazil, United States, Portugal, France, The Netherlands and Sweden) over nine months. The Volvo Ocean Race is the world's premier ocean yacht race for professional racing crews. (Photo by Ainhoa Sanchez/Volvo Ocean Race via Getty Images)
A flock of birds take flight from a pier as seen in this aerial photograph over Washington, DC, January 15, 2015. (Photo credit: SAUL LOEB/AFP/Getty Images)
Riders compete during 2015 Dakar Rally stage 8 between Uyuni, Bolivia and Iquique, Chile, on January 12, 2015. The Uyuni salt flat is the largest in the world, located in Bolivia near the crest of the Andes, some 3,650 metres above sea level. (Photo credit: FRANCK FIFE/AFP/Getty Images)
Aerial view of a fallen tree on an agriculture field in Sao Paulo state, Brazil on December 17, 2014. (Photo credit: Miguel Schincariol/AFP/Getty Images)
An aerial view shows sunbathers sitting under colorful umbrellas on the beach in Scheveningen, the Netherlands, on July 1, 2015, on a warm summer day. A blistering heatwave sweeping through Europe on July 1 brought blackouts to France and fears of heat stroke for Wimbledon tennis fans. (Photo credit: ROBIN VAN LONKHUIJSEN/AFP/Getty Images)
An aerial view taken from a plane shows clouds moving through the snow-covered peaks of the Alborz mountains in northern Iran, on October 18, 2014. (Photo credit: YASSER AL-ZAYYAT/AFP/Getty Images)
This aerial photography taken 15 April 2007 shows bulb fields near Lisse. (Photo credit: ED OUDENAARDEN/AFP/Getty Images)