Apple made a table with virtual fish to teach people about 3D Touch
One of the new features of the iPhone 6s and 6s Plus is 3D Touch, but many people are not very familiar with the completely reinvented way that this lets you interact with your phone. In order to let customers experience what 3D Touch actually does, Apple created a big table with a screen surface on top, where iPhones 6s displaying a fish are attached to the structure. When someone touches the fish on the phones, the action creates ripples on the surface and the fish hides away.
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This stunt was probably conceived to make people aware of the feature, which is not necessarily something one would stumble upon and start using. Currently there are only two of such tables; one in New York City and the other in San Francisco. The table is another attempt to market the feature, which Apple has been promoting with even with a dedicated ad that explains what you can do with it.
Confused about 3D touch? Here is a video explaining what it is and what it does:
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