Alphabet Inc's YouTube will launch a $10-a-month subscription option in the United States on Oct. 28 that lets viewers watch videos from across the site without interruption from advertisements, the company said on Wednesday.
Starting early next year, the service called YouTube Red will add exclusive shows and movies from top YouTube creators including PewDiePie, Lilly Singh and The Fine Brothers.
"Consumers are embracing paid subscriptions of ad-free content at an incredible pace," Robert Kyncl, YouTube's chief business officer, said at an event at YouTube's production space in Los Angeles.
The effort offers a new source of revenue for YouTube and its video creators. Rival streaming sites such as Vessel and Interactive Corp's Vimeo are luring online stars to their paid offerings, which provide creators a larger cut of revenue than they typically receive from YouTube's ad-supported videos. Facebook also is taking steps to boost video viewership on its site.
YouTube will continue to offer its free, ad-supported service, which has more than 1 billion viewers around the world.
Get familiar with some of the biggest personalities on YouTube:
Notable YouTube personalities
YouTube unveils paid video service without ads
LOS ANGELES, CA - SEPTEMBER 17: Internet personality Jenna Marbles attends the 5th Annual Streamy Awards at Hollywood Palladium on September 17, 2015 in Los Angeles, California. (Photo by Michael Tullberg/Getty Images)
ANAHEIM, CA - JULY 23: YouTuber iJustine delivers a keynote at #BrandsAtVidCon at Anaheim Convention Center on July 23, 2015 in Anaheim, California. (Photo by FilmMagic/FilmMagic)
Swedish video game commentator Felix Kjellberg, aka PewDiePie poses with his new book, 'This book loves you' at an event in central London, on October 18, 2015. AFP PHOTO / BEN STANSALL (Photo credit should read BEN STANSALL/AFP/Getty Images)
BEVERLY HILLS, CA - SEPTEMBER 26: Benny Fine (L) and Rafi Fine, Co-Founders, Fine Brothers Entertainment, pose for a portrait at The Grill at Montage Beverly Hills on September 26, 2016 in Beverly Hills, California. (Photo by Emma McIntyre/Getty Images)
AUSTIN, TX - MARCH 11: Harley Morenstein attends SXSW & The Alamo Drafthouse Present: Epic Meal Time Special Event during the 2012 SXSW Music, Film + Interactive Festival on March 11, 2012 in Austin, Texas. (Photo by Hutton Supancic/WireImage)
HOLLYWOOD, CA - SEPTEMBER 19: Director Evan Jackson Leong (L) and Ryan Higa arrives at 'Linsanity' - Los Angeles Premiere on September 19, 2013 at TCL Chinese Theatre in Hollywood, California. (Photo by Barry King/FilmMagic)
NEW YORK, NY - SEPTEMBER 23: Actress Hannah Hart visits AOL Build to discuss their upcoming comedy 'Dirty 30' at AOL HQ on September 23, 2016 in New York City. (Photo by Roy Rochlin/FilmMagic)
LOS ANGELES, CA - AUGUST 16: Internet personality Lilly Singh, aka Superwoman, poses for a portrait during the 2015 Teen Choice Awards FOX Portrait Studio at Galen Center on August 16, 2015 in Los Angeles, California. (Photo by Christopher Polk/FOX/Getty Images For FOX Teen Choice)
NBCUNIVERSAL EVENTS -- NBCUniversal Summer Press Day, April 2015 -- E! 'The Grace Helbig Show' -- Pictured: Grace Helbig -- (Photo by: Paul Drinkwater/NBC/NBCU Photo Bank via Getty Images)
RIDGEWOOD, NJ - OCTOBER 19: Tyler Oakley signs copies of his new book 'Binge' at Bookends Bookstore on October 19, 2015 in Ridgewood, New Jersey. (Photo by Dave Kotinsky/Getty Images)