Trix Rabbit is going from cartoon to real life
That animated white rabbit we know and love from Trix cereal is about to get a real-life makeover.
It's a marketing ploy to "celebrate" that General Mills cereals will no longer have flavors and colors from artificial sources. Instead, the company's going to use fruit and vegetable juice, and some other natural flavors, like vanilla.
SEE ALSO: Identical twin 5-year-old girls celebrate classic horror movies
"To celebrate, we're making one real rabbit the honorary face of Trix," a woman said in a General Mills ad.
It's a gimmick that might be working. Search #RealTrixRabbit in Twitter, and your feed will be filled with rabbit photos.
Speaking of rabbits -- here's a fun fact. That silly rabbit, who's always trying to get a bite of his coveted cereal, has "succeeded" twice. Once in 1976 and once in 1980. Maybe the real rabbit will have better luck.
More on AOL.com:
It's official: Chris Rock to host Oscars
Why Michael J. Fox almost didn't star in 'Back to the Future'
Study finds possibly dangerous side effect of painting your nails