'Racist' kids toy set character sparks controversy

'Racist' Toy Set Characters Sparks Controversy

DENVER (KDVR) -- A popular toy brand is stocking shelves with a controversial toy that many are calling racist.

The Playmobil Pirate set looks like a typical children's toy on the box, but what's on the inside is causing all of the controversy.

One of the ship's characters is dark-skinned with torn pants and the instruction guide shows how to put what looks like a shackle around its neck.

The Denver chapter of the NAACP does not approve of the toy.

Racist toy under fire
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'Racist' kids toy set character sparks controversy
Photo credit: KTVI
Photo credit: KTVI
Photo credit: KTVI
Photo credit: KTVI
Photo credit: KTVI
Photo credit: KTVI

"This is appalling and has no place here in 2015," Brian Beecher, 3rd VP of NAACP Denver State Conference said. "That's a slave. That is preposterous."

They believe it's sending the wrong message to children.

"Childhood toys should not subject children to terror and this is just what this is depicting," Beecher said. "We should not and must not profit, or promote stereotypes at the expense of others. It's about diversity and inclusion and respecting true history, not making fun or light of it and that is what this has done."

The NAACP is calling for action.

"I really would like to see this recalled immediately and an apology put forth to the community because it has no place," Beecher said.

The toy brand Playmobil said in a statement to the Washington Post:

"If you look at the box, you can see that the pirate figure is clearly a crew member on the pirate ship and not a captive. The figure was meant to represent a pirate who was a former slave in a historical context. It was not our intention to offend anyone in any way."

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