Major fashion retailer gets rid of separate plus-size section
Online fashion retailer, ModCloth, is taking steps forward for body positivity by removing the plus-size section from their website. Now, shoppers size 0 to 4X can shop all in one place.
SEE MORE: Meet Target's first plus-size male model the internet is swooning over
In a blog post on their website, ModCloth says they're "retiring the plus." Now, you can find all of the styles available in sizes beyond Large in "Extended Sizes" beneath the main categories.
They also explain they're getting rid of the term "plus" because "some folks really don't like the term." The company concluded that shopping categories should be defined by clothing type, not body type.
Shopping should be about style, not size. 🙌 That’s why we’re retiring the term ‘plus size’ and revamping our product categories to be more inclusive and ensure that everyone finds the clothes they feel most confident in. Click the link in or profile to read more! #styleforall #modcloth
A post shared by ModCloth (@modcloth) on Oct 6, 2015 at 9:01am PDT
Although ModCloth is making positive moves forward, there's still a ways to go. The blog explains that their own "ModCloth label" offers a full array of sizes, but not all designers do. They hope that progressive moves like this will spark the conversation for body inclusivity.
%shareLinks-quote="We believe that style knows no size, and we want to create the most inclusive, confidence-boosting shopping experience for everyone and every body." type="quote" author="ModCloth Blog" authordesc="" isquoteoftheday="false"%
Take a look through ModCloth's Instagram, in the name of body positivity:
🙌 💚 @nitikachopra in the Bathing Beauty Two-Piece Swimsuit in Emerald. #modcloth #swim
A post shared by ModCloth (@modcloth) on Jul 13, 2015 at 8:38am PDT
See photos of Tess Munster (aka Tess Holliday), the plus-sized feminist model sparking a revolution:
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